Thursday Thoughts On Advertising 82

Thursday Thoughts On Advertising 82

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MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: How Bootstrapped Publishers Are Adjusting, Facebook Is Developing New Tools To Track If Social Distancing Is Working, How To Advertise During Coronavirus, The Importance Of Authenticity In Content Marketing Now and Marketers Surveyed Say They Would Choose Google Ads Over SEO.

Digital Advertising

INDEPENDENT PUBLISHERS ADJUST

Bob McKay
President + Founder

How Bootstrapped Publishers Are Adapting see article here

This is possibly why Creative Loafing and Tampa Bay Times made their dramatic moves of cutting talent and distribution models.

PAID SOCIAL ADVERTISING

Alex Andrews
Executive Director of Social Advertising

Facebook Is Developing New Tools For Researchers To Track If Social Distancing Is Working see the article here

Facebook has an enormous infrastructure that allows for anonymized data collection on locations and distance – which is a gold mine for public health officials to project the effectiveness of social distancing measures! This allows them to better understand how many cases of COVID-19 to anticipate entering hospitals based on the level of adherence in particular regions.

ADVERTISING DURING CORONAVIRUS

Ann Marie Bell
Chief Revenue Officer

Yes, You Can Still Advertise During Coronavirus the article here.

What brands and marketers can say when nothing seems right.

CONTENT MARKETING

Christian Bayne
Director of Content Strategy + Market Research

Authenticity Is Now More Important Than Ever See the article here.

Empathy and authenticity will play a crucial role in how customers will perceive a business now and for the next couple of months. Put yourself in the shoes of the consumer; they are at home and some frustrated. This article offers 5 points to consider when drafting your communication now.

SEO VS SEM

Matthew Giardino
Director of Performance Marketing + Analytics

Marketers Survey Say They Would Choose Google Ads Over SEO See the article here.

Many marketers are valuing SEM over SEO as part of their overall marketing strategy. The overall number of organizations who have an SEO strategy, is only 30%, with the majority, 77% doing SEO only part time.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.

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