Thursday Thoughts On Advertising 83

Thursday Thoughts On Advertising 83

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MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Digital Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: Creating ‘Corona-Proof’ Content, Fraudulent Covid Ads, Original Content: Have A Vision, Original Content: Why Advertising Is Cheaper In Q2, and Digital Advertising Remains The Future.

Digital Advertising

CONTENT CREATION

Bob McKay
President + Founder

Create ‘Corona-Proof’ Programming That’ll Outlast The Pandemic  see article here

Tiger King is an example of consumers starved for content!!  That might be a one time happening and one we might look back with consumption embarrassment. This is a challenge for premium content providers for the future. High-quality storytelling all the time!

PAID SOCIAL ADVERTISING

Alex Andrews
Executive Director of Social Advertising

 Fradulent Covid Ads see the article here

Scammers have taken advantage of paranoia surrounding the Coronavirus, and digital ad platforms’ inability to enforce their standards.  Not only should Google, Facebook, and Snapchat learn lessons from this regarding their approval process, but advertisers should take note of the existence of these ads. Unfortunately, we have to reclaim the reputation of digital and social media advertising from bad actors like this.

ORIGINAL CONTENT

Ann Marie Bell
Chief Revenue Officer

Have A Vision  the article here.

Yes, I have a vision board. I created it about a year ago. I hope you will consider it too. HAVE A VISION! Have fun, fill it with all that is important to YOU.  Check out my recent article.

ORIGINAL CONTENT

Christian Bayne
Director of Content Strategy + Market Research

Advertising Is Cheaper In Q2  See the article here.

This article describes what Reganonics and Advertising have in common today. Ultimately, brands and businesses can advertiser for cheaper.

THE FUTURE IS STILL DIGITAL

Matthew Giardino
Director of Performance Marketing + Analytics

Digital Advertising Remains The Future See the article here.

While digital advertising has taken a hit during this pandemic, there are 4 ad tech companies that under measures taken will continue to succeed as restrictions are lifted.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.

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