Thursday Thoughts On Advertising 85

Thursday Thoughts On Advertising 85

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MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Digital Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: YouTube Push For TV Dollars Is Hurting Business, The Plummeting Digital Ad Market Complicates Life For Google & Facebook, Americans Have ‘Run Out’ Of Things To Watch, Shopify Launches New App: Shop, and Google Ads Now Allows Some Online Pharmacies To Advertise.

Digital Advertising

VIDEO ADVERTISING

Bob McKay
President + Founder

YouTube’s Push For TV Ad Dollars Is Hurting Its Business see article here

“YouTube’s lower cost per view has helped the platform to attract more money from performance advertisers. For example, a streaming service that advertises on YouTube to acquire subscribers has increased its spending on YouTube ads by single-digit percentage points since the quarantine, according to the second agency executive.”

PAID SOCIAL ADVERTISING

Alex Andrews
Executive Director of Social Advertising

Plummeting Digital Ad Market May Complicate Life For Google & Facebook see the article here

Google and Facebook are seeing a reduced revenue quarter for the first time since 2009.  While they both have absurdly high cash reserves to ensure they’ll stay afloat forever, it does mean that Google and Facebook need to make a tactical pivot to support the advertisers who haven’t cut budgets due to COVID, as we make a larger share of their revenues than ever before.

COVID MEDIA CONSUMPTION HABITS

Ann Marie Bell
Chief Revenue Officer

Nearly Half of Americans Have ‘Run Out’ of Things To Watch, Read, Listen To the article here.

“One of the trends we’ve seen over the course of a few weeks is news fatigue related to information about COVID-19, as just over half of consumers say that they’ve limited their time on media because they don’t want to read more news about it,” – AMEN, enough already!

MARTECH: COMMERCE

Christian Bayne
Director of Content Strategy + Market Research

Shopify Launches It’s Shopping App: Shop See the article here.

Shopify has recently launched an app named Shop that allows users to commerce directly from their smartphones.

PPC STRATEGY

Matthew Giardino
Director of Performance Marketing + Analytics

Google Ads Now Allows Some Online Pharmacies To Advertise See the article here.

After putting very strict restrictions on certain advertisers in the past 3 years, Google is reversing course slightly in one of these verticals. Online pharmacies that are certified will now be able to advertise once they have gone through the Google approval process.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.

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