Thursday Thoughts On Advertising 88

Thursday Thoughts On Advertising 88

Posted on

MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: Social Networks See Unequal Boosts In Engagement, How To Perfect Your Facebook Ads Placement Strategy, How To Activate Your 2nd Party Data, Why Brands Should Consider Audio Marketing and Podcast Advertising.

Digital Advertising

NEXT NORMAL

Bob McKay
President + Founder

Social Networks See Boosts In Engagement, But Not Equally see article here

Social media is growing rapidly in the “Next Normal”, but it’s Instagram and Snapchat leading the way.

PAID SOCIAL MEDIA

Alex Andrews
Executive Director of Social Advertising

How To Perfect Your Facebook Ads Placement Strategy see the article here

As Facebook keeps acquiring more publishers, apps, and platforms, it becomes especially important to look at your breakdown by device and placement.  This is one of the more important optimizations to key in on, as the broad reach across placements that Facebook offers is sometimes not a blanket good for your campaign.  See best performing placements, see what Facebook is prioritizing in terms of spend, fine-tune your placements, and even tailor your creative and ad formats accordingly.

DATA OPTIMIZATION

Ann Marie Bell
Chief Revenue Officer

As Revenue Falls Short, Marketers Are Forging Second-Party Data Partnerships the article here.

“As you look at your media plan, ask yourself whether you’re applying your existing CRM data to optimize messages for every tactic; if not, then do it. Addressable messaging will generate a double-digit ROI lift, and it’s an easy tactic to embrace in a recession.”  If you are not sure how to activate, we can help!

CONSUMER TRENDS

Christian Bayne
Director of Content Strategy + Market Research

Why Brands Should Consider Audio Marketing See the article here.

This is another example of being where your customers are at. Podcast listening has now shifted to during the day and not just commuting hours. How are you implementing these statistics to your marketing plans for the ‘Next Normal’?

PPC STRATEGY

Matthew Giardino
Director of Performance Marketing + Analytics

Podcast Advertising: Is Programmatic The Next Big Thing? See the article here.

Programmatic podcast advertising is emerging as a powerful way to reach targeted consumers through long-form relevant content. Although attribution may not be a big part of this marketing opportunity, there has been a lot of success with coupon claim KPI’s.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.

[gravityform id="14" title="false" description="false"]
<div class='gf_browser_unknown gform_wrapper' id='gform_wrapper_14' ><form method='post' enctype='multipart/form-data' id='gform_14' action='/blog/thursday-thoughts-on-advertising-88/'> <div class='gform_body'><ul id='gform_fields_14' class='gform_fields top_label form_sublabel_below description_below'><li id='field_14_3' class='gfield gf_left_half gfield_contains_required field_sublabel_below field_description_below hidden_label gfield_visibility_visible' ><label class='gfield_label gfield_label_before_complex' >Name<span class='gfield_required'>*</span></label><div class='ginput_complex ginput_container no_prefix has_first_name no_middle_name has_last_name no_suffix gf_name_has_2 ginput_container_name' id='input_14_3'> <span id='input_14_3_3_container' class='name_first' > <input type='text' name='input_3.3' id='input_14_3_3' value='' aria-label='First name' aria-required="true" aria-invalid="false" placeholder='First*'/> <label for='input_14_3_3' >First</label> </span> <span id='input_14_3_6_container' class='name_last' > <input type='text' name='input_3.6' id='input_14_3_6' value='' aria-label='Last name' aria-required="true" aria-invalid="false" placeholder='Last*'/> <label for='input_14_3_6' >Last</label> </span> </div></li><li id='field_14_2' class='gfield gf_right_half gfield_contains_required field_sublabel_below field_description_below hidden_label gfield_visibility_visible' ><label class='gfield_label' for='input_14_2' >Email<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_email'> <input name='input_2' id='input_14_2' type='text' value='' class='medium' placeholder='Email*' aria-required="true" aria-invalid="false" /> </div></li><li id='field_14_4' class='gfield gform_validation_container field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_14_4' >Comments</label><div class='ginput_container'><input name='input_4' id='input_14_4' type='text' value='' /></div><div class='gfield_description' id='gfield_description__4'>This field is for validation purposes and should be left unchanged.</div></li> </ul></div> <div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_14' class='gform_button button' value='Submit' onclick='if(window["gf_submitting_14"]){return false;} window["gf_submitting_14"]=true; ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_14"]){return false;} window["gf_submitting_14"]=true; jQuery("#gform_14").trigger("submit",[true]); }' /> <input type='hidden' class='gform_hidden' name='is_submit_14' value='1' /> <input type='hidden' class='gform_hidden' name='gform_submit' value='14' /> <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' /> <input type='hidden' class='gform_hidden' name='state_14' value='WyJbXSIsIjcxMWZkODA5Yjg0NWEwNDg2MTYzYzcyNDgwYmVkZTA1Il0=' /> <input type='hidden' class='gform_hidden' name='gform_target_page_number_14' id='gform_target_page_number_14' value='0' /> <input type='hidden' class='gform_hidden' name='gform_source_page_number_14' id='gform_source_page_number_14' value='1' /> <input type='hidden' name='gform_field_values' value='' /> </div> </form> </div><script type='text/javascript'> jQuery(document).bind('gform_post_render', function(event, formId, currentPage){if(formId == 14) {if(typeof Placeholders != 'undefined'){ Placeholders.enable(); }} } );jQuery(document).bind('gform_post_conditional_logic', function(event, formId, fields, isInit){} );</script><script type='text/javascript'> jQuery(document).ready(function(){jQuery(document).trigger('gform_post_render', [14, 1]) } ); </script>