Thursday Thoughts On Advertising 1
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: Privacy vs Convenience, Paid Social Updates, Small Business Updates, Copywriting Tips and PPC Strategy.
PRIVACY -VS- CONVENIENCE
Americans’ Complicated Feelings About Social Media & Privacy See article here
Although this article is primarily about social media and consumer privacy, I think it strikes further insight into the privacy vs. convenience balance. Social media allows for effective communication and easy access to information. However, this convenience factor is in constant conflict with privacy infringement. Do you want the perfect product or service at a whim, or would you choose to communicate and consume in an era gone by?
PAID SOCIAL ADVERTISING
Facebook’s Latest Plans to Make Online Ads More Transparent See the article here
Essentially, Facebook is trying to give users more control and information regarding their experience with advertisements. Now, when a user visits a business’s page they will now be able to see the advertisements associated with that page, see why they were targeted with ads, and take action on ads they don’t like or think violate policy.
This is obviously a win from the consumer side, but it also is an interesting way to gain insights as an advertiser. By going into your Ad Preferences, you can begin to learn how Facebook groups their consumers in targeting categories and see examples of ads in each of those spaces.
SMALL BUSINESS UPDATES
E-Commerce & 3rd Party Amazon Sellers Beware: You’ll Be Heavily Taxed See the article here
My thoughts: “Bottom line? The IRS will get their money. If you are an online retailer and don’t know about Nexus and its effect on your business; you could be in dire straits and not even know it.”
COPY WRITING TIPS
Writing Tips For High Converting Ads. See the article here
While thinking of appropriate copy for websites, SEM & Display Ads, or even blogs these tips have always come in handy. Two of my favorite tips are: 1) Tell a Story 2) State Benefits, Not Features. My logic for those two is this- We all like a story, but we fall in love with a story that benefits us.
How Consumers Search Online. See the article here
When searching on Google, consumers are starting to gain more and more trust and belief that they will be delivered EXACTLY what they are looking for. As advertisers, we must put even more emphasis on only bidding on the most relevant keywords to reach our clients’ business goals. More and more, consumers are expecting highly relevant content which needs to be matched with their search terms. This fact is what’s driving my strategy as a platform manager, and I believe that you should as well.