White Papers
Delve Deep Into The World Of Digital Advertising
White Papers

To learn more about the state of advertising in this ever-changing space, check out our whitepapers

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THE ADVERTISING AGENCY Is Dead

The show Mad Men is wonderful. It’s depiction of the era and the industry is perfectly executed. It was a time the “big idea” and the “big pitch”.

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Advertising Follows Audience

Over the past ten years, we have seen a tremendous amount of disruption in consumer media habits.

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Op Ed: Google Hack

My company McKay Advertising + Activation is a full service advertising agency with over 5 years of programmatic and digital media experience.

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Programmatic Media Comes to Radio

Here is an email to a company that invited us to their RFP a month back. The RFP was very strict and explained the discussion of digital media was not invited.

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Budgeting Digital Media 2017

The budgeting season is sometimes difficult. Depending on your corporate structure the goals for next year can be rejected by the CEO or upper management.

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Micro-moments, Measurement & 2017 AdWords Best Practices

The digital landscape as completely changed and multi-device searches are taking place every second. Learn more about this change and also the 2017 AdWords best practices to keep up with the times.

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