Our White Papers

DELVE DEEP INTO THE WORLD OF DIGITAL ADVERTISING

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To learn more about the state of advertising in this ever-changing space, check out our whitepapers.
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THE ADVERTISING AGENCY Is Dead

The show Mad Men is wonderful. It’s depiction of the era and the industry is perfectly executed ...

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Advertising Follows Audience

Over the past ten years, we have seen a tremendous amount of disruption in consumer media habits ...

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Op Ed: Google Hack

My company McKay Advertising + Activation is a full service advertising agency with over 5 years of programmatic and digital media experience ...

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Programmatic Media Comes to Radio

Here is an email to a company that invited us to their RFP a month back ...

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Budgeting Digital Media 2017

The budgeting season is sometimes difficult ...

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Micro-moments, Measurement & 2017 AdWords Best Practices

The digital landscape as completely changed and multi-device searches ...

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