White Papers
Delve Deep Into The World Of Digital Advertising
White Papers

To learn more about the state of advertising in this ever-changing space, check out our whitepapers

THE ADVERTISING AGENCY Is Dead

The show Mad Men is wonderful. It’s depiction of the era and the industry is perfectly executed. It was a time the “big idea” and the “big pitch”.

Advertising Follows Audience

Over the past ten years, we have seen a tremendous amount of disruption in consumer media habits.

Op Ed: Google Hack

My company McKay Advertising + Activation is a full service advertising agency with over 5 years of programmatic and digital media experience.

Programmatic Media Comes to Radio

Here is an email to a company that invited us to their RFP a month back. The RFP was very strict and explained the discussion of digital media was not invited.

Budgeting Digital Media 2017

The budgeting season is sometimes difficult. Depending on your corporate structure the goals for next year can be rejected by the CEO or upper management.

Micro-moments, Measurement & 2017 AdWords Best Practices

The digital landscape as completely changed and multi-device searches are taking place every second. Learn more about this change and also the 2017 AdWords best practices to keep up with the times.

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