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McKay Advertising + Activation

OUR STORY

Formed in 2005, our advertising strategies have always been rooted in strategy and guided by data. In 2009, we set our sights on digital media and reoriented our focus toward programmatic advertising. With the shift, we immersed ourselves into data analytics and in turn, developed more accurate performance forecasts for our customers. The strong focus on technology and data has refined our media capabilities and has given us the ability to generate higher ROI’s for our customers.

CURRENT OPENINGS

POSITIONS

No open positions at this time, please check back!

INTERNSHIPS

No open positions at this time, please check back!

INTERN EXTRAORDINAIRE

Hall of Fame
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ALEX ANDREWS

Executive Director of Social Advertising

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CHRISTIAN BAYNE

Director of Content Strategy & Market Research

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LUISA LAURELLI

Intern Extraordinaire

MEET THE TEAM!

Passionate About the Result

Our growing team of industry experts offer unique perspectives on each project we encounter. Our strength stems from the diversity of our team and also their innate desire to stay up-to-date with the latest trends and best practices. We pride ourselves on our ability to constantly bring new ideas to the table and optimize for what works best specific to your needs.

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Bob Mckay

President | Owner | CEO
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Ann Marie Bell

Chief Revenue Officer
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Matt Giardino

Director of Performance Marketing + Analytics
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Christian Bayne

Director of Content Strategy & Market Research
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Alex Andrews

Executive Director of Social Advertising
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Megan Conison

Senior Media Associate
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Dawn Clark

Senior Level Designer
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Alexander Santa

Director of Integration + Technology
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Dillon Calligy

Associate Director of Digital Media

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Jennifer Leigh Crawford

Media Director

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Val Pinchbeck

Video Director

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Walt Marsicano

Audio Producer

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Luisa Laurelli

Intern Extraordinaire

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OUR VISION

At McKay Advertising + Activation, we harness the power of data insights to create fluid digital experiences that connect with your audience. Paired with the strategic framework laid out by our team informed by an intimate knowledge of programmatic advertising, calculated decisions are formulated for your omni-channel media plan. Our methodical process culminates in deadly accurate advertising strategies that will skillfully support your business.
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OUR PHILOSOPHY

Data is the fuel that drives our decisions at McKay Advertising + Activation and feeds our ROI-driven algorithms. The most valuable data you can obtain is your own data. Every offline and online marketing campaign with the aim of bringing visitors to your website provides the opportunity to obtain data. Whether it is segmenting website visitors or using CRM data, all your touchpoints can potentially be leveraged and used to reach your audience and increase ROI. McKay Advertising + Activation works with you to capture and employ your data assets to achieve your marketing goals more efficiently.