Google Partners Connect Recap: The Power of YouTube Advertising

McKay Advertising + Activation was able to host another Google Partners Connect livestream last month! Due to our Google Premier Partnership, we host one event every month covering different topics and the most recent one was about The Power of YouTube Advertising. Google, CA live streamed directly into our office and here were the key takeaways from the session: The era where Reach was scarce & Attention was plentiful (TV) has passed, and we now…

The 4 Drivers of Success Along Your Digital Journey

Through experience with clients and research presented to us by Google, we’ve come to realize that to be successful in the ever-changing digital realm there are 4 main drivers for success. To achieve a result-oriented ROI Marketing strategy you need to have the: Knowledge, Desire, Time & Resources. Let’s break them down: Knowledge: The digital landscape is changing on a weekly basis and unless you are at the forefront of the field you are most likely…

Marketing For A-Holes: The Complete Guide to ROI Transparency

A special Thank You to Elevate Inc. for publishing this press release on their website! Click HERE to see original release! We’ve all had those difficult clients. “Give me insights on my ad campaign. Tell me where this lead came from. Show me where every penny of my money is going. Take my dog on a walk.” Okay so maybe they don’t ask you to take Princess the pit bull on a walk, but they do demand…

Brand Marketing Is BS

Here at McKay Advertising + Activation we believe that BRAND MARKETING IS BS (#BrandMktBS)! Okay, we know it’s out there, but hear us out for a minute. So you have a brand (Awesome! We love brands) and you are marketing your company logo on billboards, on TV, in print, business cards and on T-shirts, and that’s awesome. A brand is the center of your business, it’s who you are and what you stand for! It...

USF’s Fast 56 Class of 2017

A special Thank You to Elevate Inc. for publishing this press release on their website! Click HERE to see original release! FOR IMMEDIATE RELEASE 2017 USF Fast56 Nominee attributes success to College Professor Loyd Pettegrew TAMPA, FL. – McKay Advertising + Activation has been selected as a member of the University of South Florida’s Fast 56 Class of 2017. This nomination hits very close to home for McKay since more than half of their management…

A Marketing Map to Millennials Hangout – Tampa, FL

Two Wednesdays ago, we at McKay Advertising + Activation invited many of our friends and associates to attend another hangout session, with us, our friends from Google, and a special guest from Base Culture.  The topic?  Marketing to Millennials.  (How’s that for a buzzword?) Something else happened much earlier on that same day; the results of the US 2016 Presidential Election finally came in and the race was officially ended.  While certainly most people have…

Nativo & Google Hangout – Tampa, FL

We tackled a challenge familiar to all marketers: how to engage audiences with immersive ad experiences. Our keynote speakers from Google and Nativo walked us through new ways to reach, engage + retain audiences using their whip-smart technology. We also welcomed Ad 2 Tampa Bay to the stage to discuss how to engage millenials in our evolving media landscape.

Do You Have An Abusive Agency Relationship?

Being in the digital media space since 2009, it has been very interesting to watch brand-client relationships in several aspects. The most shocking element is how similar some agency brand relationships are to abusive personal relationships. The definition of an abusive relationship is: “Relationship abuse is a pattern of abusive and coercive behaviors used to maintain power and control over a former or current intimate partner. Abuse can be emotional, financial, sexual or physical and…

Digital DownLow: Social Media Marketing

This is part two of a four-part informational series written to define common and not-so-common terms used in the digital marketing world. We’re back again with some more clarity into commonly used (but rarely explained) terms used in advertising – this time, we’re decoding social media marketing jargon. It’s already confusing enough to make sense of all the LOL’s, BTW’s & BRB’s, but to tackle the technical terminology that social media marketers use is tiresome….

#MAAONTHEROAD – Tempe, Arizona Visit

We hit the road once again last week to discuss our digital advertising partnership & Q4 outlook with our colleagues at Google. This time around, we had the opportunity to lean westward and visit the Grand Canyon state – Arizona. It goes without saying that our Google partners + Arizona lent us a very warm welcome. We were honored to have been chosen by the Google Partners team to fly out and talk about our…

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