Marketing For A-Holes: The Complete Guide to ROI Transparency

A special Thank You to Elevate Inc. for publishing this press release on their website! Click HERE to see original release! We’ve all had those difficult clients. “Give me insights on my ad campaign. Tell me where this lead came from. Show me where every penny of my money is going. Take my dog on a walk.” Okay so maybe they don’t ask you to take Princess the pit bull on a walk, but they do demand…

Brand Marketing Is BS

Here at McKay Advertising + Activation we believe that BRAND MARKETING IS BS (#BrandMktBS)! Okay, we know it’s out there, but hear us out for a minute. So you have a brand (Awesome! We love brands) and you are marketing your company logo on billboards, on TV, in print, business cards and on T-shirts, and that’s awesome. A brand is the center of your business, it’s who you are and what you stand for! It…

USF’s Fast 56 Class of 2017

A special Thank You to Elevate Inc. for publishing this press release on their website! Click HERE to see original release! FOR IMMEDIATE RELEASE 2017 USF Fast56 Nominee attributes success to College Professor Loyd Pettegrew TAMPA, FL. – McKay Advertising + Activation has been selected as a member of the University of South Florida’s Fast 56 Class of 2017. This nomination hits very close to home for McKay since more than half of their management…

A Marketing Map to Millennials: The “Future” of the Industry

Two Wednesdays ago, we at McKay Advertising + Activation invited many of our friends and associates to attend another hangout session, with us, our friends from Google, and a special guest from Base Culture.  The topic?  Marketing to Millennials.  (How’s that for a buzzword?) Something else happened much earlier on that same day; the results of the US 2016 Presidential Election finally came in and the race was officially ended.  While certainly most people have…

Do You Have An Abusive Agency Relationship?

Being in the digital media space since 2009, it has been very interesting to watch brand-client relationships in several aspects. The most shocking element is how similar some agency brand relationships are to abusive personal relationships. The definition of an abusive relationship is: “Relationship abuse is a pattern of abusive and coercive behaviors used to maintain power and control over a former or current intimate partner. Abuse can be emotional, financial, sexual or physical and…

Digital DownLow: Social Media Marketing

This is part two of a four-part informational series written to define common and not-so-common terms used in the digital marketing world. We’re back again with some more clarity into commonly used (but rarely explained) terms used in advertising – this time, we’re decoding social media marketing jargon. It’s already confusing enough to make sense of all the LOL’s, BTW’s & BRB’s, but to tackle the technical terminology that social media marketers use is tiresome….

#MAAONTHEROAD – Tempe, Arizona Visit

We hit the road once again last week to discuss our digital advertising partnership & Q4 outlook with our colleagues at Google. This time around, we had the opportunity to lean westward and visit the Grand Canyon state – Arizona. It goes without saying that our Google partners + Arizona lent us a very warm welcome. We were honored to have been chosen by the Google Partners team to fly out and talk about our…

Google Hangout: Engaging Audiences With Immersive Ad Experiences

EVENT DETAILS Thursday, September 15th, 2016. LOCATION: Greater Tampa Chamber of Commerce TIME: 2 p.m. – 5 p.m. REGISTER HERE ABOUT Our Google Hangout event series is kicking off its next installment at the end of this month on September 15th with another insightful set of presentations from advertising industry leaders. In one afternoon, we’ll get to hear from and soak up marketing wisdom from Google AdWords + Nativo representatives. All while indulging in some…

Jelli & The Programmatic Radio Revolution

Just a week ago, we brought together some of the brightest minds in digital advertising to discuss the future of programmatic radio buying. Those with experience in traditional media buys know just how tedious the negotiation and transaction processes can be. Not to mention, having to deal with real people at the other end of the transaction forces us, the media buyers, to work around each other’s schedules. Well, just like that, Jelli, a new radio advertising…

Programmatic Advertising: The Definitive Guide

This is part one of a four-part informational series written to define the common and not-so-common terms used in the digital marketing world. Do you ever freak out at all of the programmatic advertising lingo used in industry whitepapers? Does a bewildered look ever creep on your face after a colleague spits out a series of advertising-related acronyms you’re not familiar with? DSP, DMP, IDK. Well, you’re in for a treat because we’ve compiled a…

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