The Workplace Future: A Workforce Like You’ve Never Seen It

In my opinion, we are living directly in the midst of the TECHNOLOGY REVOLUTION. Just like the Agricultural Revolution & Industrial Revolution before it, society, business, and lifestyles are changing at an unbelievable rate. Just think… the World Wide Web as we know it was only invented in 1990. As I write this article… that was ONLY 28 years ago. If you think about the substantial improvements, new technologies, hardware, applications, and uses for the Internet…

The Cambridge Analytica & Facebook Scandal: What You Need To Know

We’re sure by now you’ve heard about the Cambridge Analytica scandal involving Facebook and have most likely formed some sort of opinion on the situation and/or the industry. We’d like to set the record straight by coming out and directly saying it: WHAT THEY DID WAS ILLEGAL & HIGHLY UNETHICAL. “We exploited Facebook to harvest millions of people’s profiles. And built models to exploit what we knew about them and target their inner demons. That…

Five Reasons You Should Abandon The Traditional Advertising Mindset

In today’s world, there are many competing viewpoints — for everything you agree with, there is an alternative point of view. I aim to set one point straight today: The traditional mindset needs to be put down. The traditional mindset refers to the status quo that has been accepted by companies with their marketing agencies. They get comfortable dressing up vague ideas and painting them in various lights. Alternatively, a data-first approach is black and…

Ding Ding Ding .. McKay’s In The Ring

TBBJ Executive Profile Summary “Empty vessels make the most noise”, it’s a saying which simply means that those who have little to offer usually talk about themselves the most; well that isn’t the case here! We are humbled and proud to announce that the Tampa Bay Business Journal has published an executive profile article on our CEO, Bob Mckay. The article takes us from his beginning days in radio sales, to the current innovative and…

Google Partners Connect Recap: The Power of YouTube Advertising

McKay Advertising + Activation was able to host another Google Partners Connect livestream last month! Due to our Google Premier Partnership, we host one event every month covering different topics and the most recent one was about The Power of YouTube Advertising. Google, CA live streamed directly into our office and here were the key takeaways from the session: The era where Reach was scarce & Attention was plentiful (TV) has passed, and we now…

The 4 Drivers of Success Along Your Digital Journey

Through experience with clients and research presented to us by Google, we’ve come to realize that to be successful in the ever-changing digital realm there are 4 main drivers for success. To achieve a result-oriented ROI Marketing strategy you need to have the: Knowledge, Desire, Time & Resources. Let’s break them down: Knowledge: The digital landscape is changing on a weekly basis and unless you are at the forefront of the field you are most likely…

Marketing For A-Holes: The Complete Guide to ROI Transparency

A special Thank You to Elevate Inc. for publishing this press release on their website! Click HERE to see original release! We’ve all had those difficult clients. “Give me insights on my ad campaign. Tell me where this lead came from. Show me where every penny of my money is going. Take my dog on a walk.” Okay so maybe they don’t ask you to take Princess the pit bull on a walk, but they do demand…

Brand Marketing Is BS

Here at McKay Advertising + Activation we believe that BRAND MARKETING IS BS (#BrandMktBS)! Okay, we know it’s out there, but hear us out for a minute. So you have a brand (Awesome! We love brands) and you are marketing your company logo on billboards, on TV, in print, business cards and on T-shirts, and that’s awesome. A brand is the center of your business, it’s who you are and what you stand for! It...

USF’s Fast 56 Class of 2017

A special Thank You to Elevate Inc. for publishing this press release on their website! Click HERE to see original release! FOR IMMEDIATE RELEASE 2017 USF Fast56 Nominee attributes success to College Professor Loyd Pettegrew TAMPA, FL. – McKay Advertising + Activation has been selected as a member of the University of South Florida’s Fast 56 Class of 2017. This nomination hits very close to home for McKay since more than half of their management…

A Marketing Map to Millennials Hangout – Tampa, FL

Two Wednesdays ago, we at McKay Advertising + Activation invited many of our friends and associates to attend another hangout session, with us, our friends from Google, and a special guest from Base Culture.  The topic?  Marketing to Millennials.  (How’s that for a buzzword?) Something else happened much earlier on that same day; the results of the US 2016 Presidential Election finally came in and the race was officially ended.  While certainly most people have…

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