#ThursdayThoughts On Advertising

Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: Customer Journey Mapping, PPC: Google’s Recent Beta, Industry Updates & Paid Social Advertising. Customer Journey Mapping    Eric Ortiz, Director of Sales + Acquisition Making Data-Informed Decisions Using All…

#ThursdayThoughts On Advertising

Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: Privacy vs Convenience, Paid Social Updates, Small Business Updates, Copywriting Tips and PPC Strategy.   Privacy vs Convenience   Bob McKay, President + Founder Americans’ Complicated Feelings About Social Media…

#ThursdayThoughts On Advertising

Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries and/or both. This week we’ll look at: Lead Generation, AdWords + Analytics & Paid Social Lead Generation   Christian Bayne, Director of Content Strategy + Market Research Using Facebook to Grow Your Email List. See article…

New Data Regs: Three Ways for Small Businesses to Take Initiative

McKay Advetising+Activation’s CEO, Bob McKay, is featured in the Tampa Bay Business Journal guest column this month for his insights into the General Data Protection Regulation passed on May 25th. The data police are taking this issue seriously and it’s always better to be prepared. Here are three tips that you as a small business can use to show your customers that you are putting their privacy needs first: See Full Article on Tampa Bay Business…

Get Involved: How to Fill an Empty Resume Without a Job

In 2016 Matthew Giardino was bored during the summer months and picked up an assignment to help fill his free time. Little did he know that he would be working for an ad agency soon after and his summer assignment would play a role in his selection. The research was published by the Annals of Family Medicine and is titled “An Updated Analysis of Direct-to-Consumer Television Advertisements for Prescription Drugs”. We recently conducted an in-person…

4 Ways to Achieve 3rd Party Endorsement

A 2014 study found that PR is about 90% more effective than advertising in the consumer decision-making process when looking at content . Picture this, you walk into a room and there’s that one person who is talking loudly about their accomplishments (bad advertising). Now don’t get me wrong, this person has accomplished goals way beyond the average human capacity and has overcome great trail to do so. At the other end of the room,…

The Workplace Future: A Workforce Like You’ve Never Seen It

In my opinion, we are living directly in the midst of the TECHNOLOGY REVOLUTION. Just like the Agricultural Revolution & Industrial Revolution before it, society, business, and lifestyles are changing at an unbelievable rate. Just think… the World Wide Web as we know it was only invented in 1990. As I write this article… that was ONLY 28 years ago. If you think about the substantial improvements, new technologies, hardware, applications, and uses for the Internet…

The Cambridge Analytica & Facebook Scandal: What You Need To Know

We’re sure by now you’ve heard about the Cambridge Analytica scandal involving Facebook and have most likely formed some sort of opinion on the situation and/or the industry. We’d like to set the record straight by coming out and directly saying it: WHAT THEY DID WAS ILLEGAL & HIGHLY UNETHICAL. “We exploited Facebook to harvest millions of people’s profiles. And built models to exploit what we knew about them and target their inner demons. That…

Five Reasons You Should Abandon The Traditional Advertising Mindset

In today’s world, there are many competing viewpoints — for everything you agree with, there is an alternative point of view. I aim to set one point straight today: The traditional mindset needs to be put down. The traditional mindset refers to the status quo that has been accepted by companies with their marketing agencies. They get comfortable dressing up vague ideas and painting them in various lights. Alternatively, a data-first approach is black and…

Ding Ding Ding .. McKay’s In The Ring

TBBJ Executive Profile Summary “Empty vessels make the most noise”, it’s a saying which simply means that those who have little to offer usually talk about themselves the most; well that isn’t the case here! We are humbled and proud to announce that the Tampa Bay Business Journal has published an executive profile article on our CEO, Bob Mckay. The article takes us from his beginning days in radio sales, to the current innovative and…

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