A Marketing Map to Millennials: The “Future” of the Industry Two Wednesdays ago, we at McKay Advertising + Activation invited many of our friends and associates to attend another hangout session, with us, our friends from Google, and a special guest from Base Culture. The topic? Marketing to Millennials. (How’s that for a buzzword?) Overall, it was an informative evening filled with great conversation on a topic that is too often approached in the totally…
We tackled a challenge familiar to all marketers: how to engage audiences with immersive ad experiences. Our keynote speakers from Google and Nativo walked us through new ways to reach, engage + retain audiences using their whip-smart technology. We also welcomed Ad 2 Tampa Bay to the stage to discuss how to engage millenials in our evolving media landscape.
We were honored to have been chosen by the Google Partners team to fly out and talk about our evolution and growth as an agency. Over the course of our meetings in the Tempe offices, we had the unique chance to sound off on what worked and did not work in our Google AdWords workflow. As one of only two agencies brought in from across the United States, we were humbled by the opportunity and…
We brought together some of the brightest minds in digital advertising to discuss the future of programmatic radio buying. Representatives from Jelli, a programmatic radio advertising buying platform, and Google joined us at Lot 1901 to discuss what new media buys look like and what ad tech’s rapid evolution means to marketers looking for the most creative and meaningful ways to improve the financial and intellectual bottom lines for clients.
This summit examined how brands and publishers are rising to the forefront, the focus on quality data and ads, and programmatic’s role beyond display advertising. Through our learnings and experience at this event, we confirmed that programmatic advertising has finally matured from a reliance on cheap, mass ad impressions to a focus on quality connections between brands and specific audiences.
We discussed digital spend among the world’s top brands and how it relates to calculating digital spend and the digital gross rating point for your own brand or business. Our Google Partners joined us via Google Hangouts to discuss their latest findings in consumer video usage.
We trekked to the sunny isles of south Florida to learn from digital advertising innovators. The conference covered common challenges facing agencies — cultivating culture and talent, integrating technology, and building client relationships. We were actually one of about five companies at the event that had less than 250 people working for them. We were beyond honored to be considered to be at the same digital caliber as some of the most globally dominant agencies…
In collaboration with the Tampa Bay Business Journal, some of the bay area’s most progressive companies collected to discuss disrupting the status quo and how it fosters innovation and efficiency. Our founder, Bob McKay, discussed the disruption of media in our evolving technological landscape at the District 3 Arts & Events Venue.
We gathered at the Greater Tampa Chamber of Commerce in downtown Tampa to share ideas about how we can all use Google’s newest ad products to be a smarter, better marketer. We collaborated with James Alcala and Josh Weum from Google to make this educational talk more interesting than ever and to excite our attendees about the future of advanced marketing.
We were honored to be recognized for our great strides in digital advertising using Google’s tools for our clients. Along with other top-performing agencies around the country, we were flown out to Silicon Valley for the summit. It was filled with a number of seminars on Google’s advertising services, its company history, mobile technologies, marketing, and more.