DCA - Digital Media Survey - McKay Advertising + Activation

Company*

Email*

1. In what areas of digital campaigns do you have experience?*

Please check all that apply

2. How was your campaign managed?*

Within our organization
Third-party agency
Third-party traditional media company
N/A (We don’t have experience with digital campaigns)

3. If any part of the process was handled by a third party, then who?*

4. Do you need graphic design assistance?*

Yes, we do
No, we have our own graphic designer
No, we outsource those services

5. Do you set quantitative goals to measure the success of your digital media campaigns?*

Yes
No

6. How often do you set these goals?*

7. What are your company’s success metrics for your digital media campaigns?*

Please check all that apply

8. What percentage of your total marketing budget is allocated to digital media efforts?*

9. What is a conversion defined as by your company with regards to digital media campaigns?*

(A conversion is an actionable step that you want your consumers to take while online i.e. liking the post, sharing the post, buying a product, setting up an appointment)

Please attach any relevant documentation

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