Digital Media SurveyCompany*Email*1. In what areas of digital campaigns do you have experience?* Banner Ads (display) Retargeting SEM ads (Pay-per-Click advertising on search engines) Video pre-roll (advertisements before videos on the web) Page Takeovers Pandora/Spotify Native Advertising N/A (We don’t have experience with digital campaigns) OtherPlease check all that apply2. How was your campaign managed?*Within our organizationThird-party agencyThird-party traditional media companyN/A (We don’t have experience with digital campaigns)3. If any part of the process was handled by a third party, then who?*4. Do you need graphic design assistance?*Yes, we doNo, we have our own graphic designerNo, we outsource those services5. Do you set quantitative goals to measure the success of your digital media campaigns?*YesNo6. How often do you set these goals?*WeeklyMonthlyQuarterlyYearlyN/A7. What are your company’s success metrics for your digital media campaigns?* Click Through Rate (CTR) Page Duration Bounce Rate Cost Per Click (CPC) Conversions View-Through Conversions Impression Share (what impact you are making on the market) Ad position (ex. 1st, 2nd, or 3rd spot… etc) OtherPlease check all that apply8. What percentage of your total marketing budget is allocated to digital media efforts?*9. What is a conversion defined as by your company with regards to digital media campaigns?*(A conversion is an actionable step that you want your consumers to take while online i.e. liking the post, sharing the post, buying a product, setting up an appointment)Please attach any relevant documentationCAPTCHABACK