DCA - Social Media Survey - McKay Advertising + Activation

Company*

Email*

1. How is your social media content managed?*

We distribute content provided by third party
We solely produce the content and rely on third party to distribute
We both produce and distribute our content

2. If any part of the process is handled by a third party, then who?*

3. Do you set quantitative goals to measure the success of your social media campaigns?*

Yes
No
We are not currently marketing through social media

4. How often do you set these goals?*

5. What are your company's success metrics for social media campaigns?*

Please check all that apply

6. How big is your social media team?*

7. On which of these social media sites does your company own an official account?*

Please check all that apply

8. On which of these social channels does your company post regularly?*

Please check all that apply

9. What social media management platforms does your company use?*

10. What is a conversion defined as by your company with regards to social media campaigns?*

(A conversion is an actionable step that you want your consumers to take while online i.e. liking the post, sharing the post, buying a product, setting up an appointment)

11. Do you overlay the data you collect on your audiences in order to improve conversions in your social media campaigns?*

Yes
No

Please attach any relevant documentation

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