Digiday Programmatic Summit – New Orleans, LA

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MCKAY ADVERTISING + ACTIVATION

Digiday Programmatic Summit – New Orleans, LA

This summit examined how brands and publishers are rising to the forefront, the focus on quality data and ads, and programmatic’s role beyond display advertising. Through our learnings and experience at this event, we confirmed that programmatic advertising has finally matured from a reliance on cheap, mass ad impressions to a focus on quality connections between brands and specific audiences.