MCKAY ADVERTISING + ACTIVATION

High-Velocity CV-19 : Pivot: Retail to eCommerce in 60 Days

Executive Summary: Leupold Golf Rangefinders, hunting scopes, and binoculars are all market leaders in each of their categories. Rooted in accuracy and precision since 1907, the technology shows itself even more when hunting birdies and eagles on the golf course.

Challenge: The Leupold Golf Range Finder has been very successful, but all of the success was through its retail partners. There was no D2C model in place to allow consumers to purchase the product directly from the brand online. When CV-19 hit, retail dropped in the U.S., and a new model was needed.

Solution: Build a completely trackable, revenue-generating, e-commerce site from the ground up and drive relevant traffic to the site using digital channels in 60 days.

RESULTS:
1. Increased Sales Margins
2. ROI Success With Transparency
3. First-Party Data Acquisition

Testimonial:
“Your team’s use of Shopify, Facebook/Instagram, Google, Bing, and other tools has brought our organization into a new era in marketing, attribution, store focus, and overall transparency in management”
– Michael McDevitt, Director of Sales & Marketing

Get started on your direct to consumer journey today. The firsts tep is to ask the right questions for your organization.

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