Tampa Bay Lightning
With a primary goal of driving ticket sales to the hockey team’s games, we employed a completely trackable e-commerce strategy that allowed us to retarget interested lightning fan’s. This method facilitates a company’s goal of staying top of mind in their target customers’ minds. In December 2015, we managed to generate $10 for the Tampa Bay Lightning for every $1 we spent on digital advertising. The ability to tie an undeniably high conversion rate to digital marketing efforts solidified our relationship with the local hockey franchise.