Thursday Thoughts On Advertising 101

Thursday Thoughts On Advertising 101

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MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Digital Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: 10 Charts Showing How US Shopping Behavior Has Changed, Apple Is Delaying iOS 14 Advertising Privacy Feature, How To Write Facebook Ads That Reduce the Barrier to Purchase, and Google Ads More Than Triples Conversion Categories.

Digital Advertising

CONSUMER BEHAVIOR CHANGES

Bob McKay
President + Founder

10 Charts Showing How US Shopping Behavior Has Changed see article here

  • Five elements to understand: Flight to online
  • Shock to loyalty
  • Need for hygiene transparency
  • Back to basics and value
  • Rise of the homebody economy

PAID SOCIAL ADVERTISING

Alex Andrews
Executive Director of Social Advertising

Apple is Delaying the iOS 14 Advertising Privacy Feature see the article here

Much to the temporary relief of Facebook and many publishers, the dreaded iOS14 update which is feared to plummet ad revenue due to reduced mobile tracking will be delayed until at least early next year. While as advertisers, we’ll need to prepare to adapt to reduced tracking capabilities on some placements, it should be noted that the other feared outcome, lack of effective targeting, is easily circumvented by smart tactics such as lookalikes and a combination of Facebook-hosted interest categories.

WRITING COPY THAT CONVERTS

Christian Bayne
Director of Content Strategy + Market Research

How to Write Facebook Ads That Reduce the Barrier to Purchase see the article here

The question of how to get customers to convert is a complex question made up of many parts. One of the main components of this answer is the copy used in the ad used to grab the user’s attention. This article speaks to different types of copy to use for Sales/Discount Ads, Reminder Ads, and Testimonial Ads.

PPC STRATEGY

Matthew Giardino
Director of Performance Marketing + Analytics

Google Ads More Than Triples Conversion Categories See the article here.

Google Ads is making it easier to track the consumer’s journey as they look to expand the conversion category tag templates within the ads platform. This is an important piece for allowing Google’s bidding algorithm to pick up on as much user data as possible in order to optimize.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.