Thursday Thoughts On Advertising 102

Thursday Thoughts On Advertising 102

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MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Digital Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: Video Streaming Trends, Oracle Wins Bidding War For TikTok, How A UK Food Provider Went From B2B to DTC In 7 Days, and Amazon Music Joins The Podcast Game.

Digital Advertising

VIDEO STREAMING TRENDS

Bob McKay
President + Founder

Time Spent Streaming Ad-Supported Video Is Outpacing Streaming Services Like Netflix  see article here

“Today, Americans in streaming-capable homes spend one-fourth of their time with the TV glass streaming video content. And the growth and stickiness among adults 55 and older suggest that streaming is that much closer to ubiquity across consumer groups.”

PAID SOCIAL ADVERTISING

Alex Andrews
Executive Director of Social Advertising

TikTok’s Ads Are Just As Important As Its Algorithm see the article here

Oracle has won the bidding war over the American presence of TikTok, which will certainly lead to further development for advertising infrastructure. For now, however, they are wise to lean into TikTok’s existing strengths; its sophisticated algorithm, and its very user-friendly, non-intrusive ad formats.

THE DTC MODEL SWITCH

Christian Bayne
Director of Content Strategy + Market Research

How A UK Food Provider Went From B2B to DTC In 7 Days See the article here.

“Necessity is the mother of invention”. This statement couldn’t be more true, especially when looking at the business environment of today. Many businesses that have chosen to now adapt to the times are now suffering the consequences. Others, like the one described in this article, have been able to completely switch their business model. This is something we have done recently with a client of our Leupold Golf. They too have been able to go Direct-to-Consumer from a B2B model.

PODCAST ADVERTISING

Matthew Giardino
Director of Performance Marketing + Analytics

Podcast Advertising Costs May Drop As Amazon Music Now Has Podcasts See the article here.

Amazon is taking a piece out of the Podcast pie, this is important to advertisers as the main way for accessing podcast inventory has been through Spotify, which released this function early in 2020. As more platforms gain access to this inventory, it will allow for better pricing as well as more options for targeting various audiences through programmatic audio.

We hope you enjoyed these snippets of information on digital advertising trends that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.