Thursday Thoughts On Advertising 103
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: e-Commerce Marketers Are Relying More On FB Ads, Gen Z Shows Higher Ad Recall Than Older Age Groups, Google Disregards Meta Descriptions 64% Of The Time, and Amazon Starts Selling Twitch Inventory Programmatically.
AMAZON AD INVENTORY
Amazon Starts Selling Twitch Inventory Programmatically See the article here.
Amazon is expanding its programmatic inventory to allow for the placement of video and display ads on Twitch’s streaming network. In addition, audiences can now be targeted using behavioral targeting through Twitch user-profiles and being able to integrate into Amazon’s e-commerce platform