Thursday Thoughts On Advertising 107

Thursday Thoughts On Advertising 107

Posted on

MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: Lean Management vs Agility, Facebook Ads Increase Heavily For Elections, 8 Charts To Show How Covid Has Changed B2B Sales Forever, and Google Ads Campaigns Activate Real-Time Alert Features.

Digital Advertising

MANAGEMENT TIPS IN 2020

Bob McKay
President + Founder

Lean Management, Agility, Or Both? see article here

Agility!

PAID SOCIAL ADVERTISING

Alex Andrews
Executive Director of Social Advertising

Facebook Ads Increase Heavily For Elections see the article here

WARNING: Facebook Ads are going to be hot and heavy for the next couple of days.  Expect an increase in your cost-per-results if you are targeting any broad audience or especially any targeting relying on frequent social media users and politically active demographics.  The good news is this should all be over soon; the bad news is if you are any sort of news site or publisher, you might unable to run ANY ads at all for an unspecified period of time after Election Day.

MCKINSEY RESEARCH ON B2B SALES

Christian Bayne
Director of Content Strategy + Market Research

8 Charts To Show How Covid Has Affected B2B Sales See the article here.

McKinsey & Company’s research shows how B2B sales have changed FOREVER. If you aren’t sure about the future, maybe you can trust the numbers?

PPC STRATEGY

Matthew Giardino
Director of Performance Marketing + Analytics

Google Ads Campaigns Activate Real-Time Alert Feature & More See the article here.

Google has added a new feature that will allow advertisers to be alerted faster when issues arrive within their accounts. This will ensure that campaigns that get paused due to policy violations are addressed soon and that campaigns are able to activate again more efficiently without concern for disruption in algorithm learning of campaigns.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.