Thursday Thoughts On Advertising 107
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: Lean Management vs Agility, Facebook Ads Increase Heavily For Elections, 8 Charts To Show How Covid Has Changed B2B Sales Forever, and Google Ads Campaigns Activate Real-Time Alert Features.
PAID SOCIAL ADVERTISING
Facebook Ads Increase Heavily For Elections see the article here
WARNING: Facebook Ads are going to be hot and heavy for the next couple of days. Expect an increase in your cost-per-results if you are targeting any broad audience or especially any targeting relying on frequent social media users and politically active demographics. The good news is this should all be over soon; the bad news is if you are any sort of news site or publisher, you might unable to run ANY ads at all for an unspecified period of time after Election Day.
MCKINSEY RESEARCH ON B2B SALES
Google Ads Campaigns Activate Real-Time Alert Feature & More See the article here.
Google has added a new feature that will allow advertisers to be alerted faster when issues arrive within their accounts. This will ensure that campaigns that get paused due to policy violations are addressed soon and that campaigns are able to activate again more efficiently without concern for disruption in algorithm learning of campaigns.