Thursday Thoughts On Advertising 108
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: 5 OTT Success Stories, Snapchat Has Just Done Something They’ve Never Done Before, Why PPC Automation Wrecks Some Search Marketers, Outbrain Partners With Opera to Bring Native Advertising to Browsers.
PAID SOCIAL ADVERTISING
Snapchat Has Just Done Something It’s Never Done Before see the article here
Snapchat was finally able to turn the corner and INCREASE their ad price per impression year over year compared to last! This is largely due to a couple of factors. One of which is that Snapchat has invested in higher-value ad products over the past year such as Augmented Reality/camera involved advertisements, and the other has to do with advertisers flocking away from Facebook, whether because of rising costs or because of the boycott.
MARTECH: AUTOMATION IS NOT AUTOPILOT
Why PPC Automation Wrecks Some Search Marketers See the article here.
Automation is NOT autopilot! Regardless of how much automation updates take place on any platform, the human element will always prevail. Your campaigns will still perform, but is mediocrity what you are really striving for? Read more about why it’s important to have an expert behind the keyboard.
Outbrain Partners With Opera to Bring Native Advertising to Browsers See the article here.
Outbrain, one of the big tech players in Native advertising has partnered with the internet browser Opera which expands the reach of their platform. Using Opera’s mobile placements, marketers can reach 285 million consumers worldwide.