Thursday Thoughts On Advertising 109

Thursday Thoughts On Advertising 109

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MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries, or both.

This week we’ll look at: TV Networks Cut Costs To Combat Shrinking Profits, Inside Yelp’s Darker Side, How To Plan Sprints For Agile Marketing Teams, and Google Will Begin To Highlight Pages That Have Great Page Experience.

Digital Advertising

TV CONTINUES TO DIE

Bob McKay
President + Founder

TV Networks Cut Costs To Combat Shrinking Profits see article here

This is the exact same business model that the newspaper companies used over the past 10 years. TV networks cut costs to confront shrinking profits amid streaming shift. The pandemic has upped the urgency for networks to pivot to streaming, but lower linear profits require more belt-tightening in the process.

PAID SOCIAL ADVERTISING

Alex Andrews
Executive Director of Social Advertising

Inside Yelp’s Darker Side  see the article here

Sometimes what goes on behind the scenes at advertising platforms can deeply affect brands and advertisers across the world.  While Yelp’s ads performance is typically impressive, there seems to be a darker side to their sales incentives and corporate culture, which might lead to why they have such a complicated reputation among businesses.

OPERATIONS

Christian Bayne
Director of Content Strategy + Market Research

How To Plan Sprints For Agile Marketing Teams See the article here.

Sprints are a great way for agile marketing teams to accomplish goals that would otherwise be pushed until the deadline. This is a great way to tackle a large project head-on and be proactive about what you want to achieve as an organization. Eead more.

PPC STRATEGY

Matthew Giardino
Director of Performance Marketing + Analytics

Google Will Begin To Highlight Pages That Have Great Page Experience See the article here.

Google plans on introducing a new feature to its search results, which focuses on-page experience. This is important for advertisers as search results will most likely feature indicators of how user-friendly your landing page experience is, including load time, mobile-friendliness, as well as the security of your site.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.