Thursday Thoughts On Advertising 109
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries, or both.
This week we’ll look at: TV Networks Cut Costs To Combat Shrinking Profits, Inside Yelp’s Darker Side, How To Plan Sprints For Agile Marketing Teams, and Google Will Begin To Highlight Pages That Have Great Page Experience.
TV CONTINUES TO DIE
TV Networks Cut Costs To Combat Shrinking Profits see article here
This is the exact same business model that the newspaper companies used over the past 10 years. TV networks cut costs to confront shrinking profits amid streaming shift. The pandemic has upped the urgency for networks to pivot to streaming, but lower linear profits require more belt-tightening in the process.
How To Plan Sprints For Agile Marketing Teams See the article here.
Sprints are a great way for agile marketing teams to accomplish goals that would otherwise be pushed until the deadline. This is a great way to tackle a large project head-on and be proactive about what you want to achieve as an organization. Eead more.