Thursday Thoughts On Advertising 15

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MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at Consumer Connection, Twitter + Trust, Facebook TV, Tips To Boost Conversion Rates & Google Conversational Ads.

Digital Advertising

CONSUMER CONNECTION

Bob McKay
President + Founder

Expertise Is Required For Genuine Consumer Connection See the article here

Facebook allowed false metrics to be reported to agencies and brands for over a year. “Internal engineers understood the problems and said nothing,” said the lawsuit filed by advertisers reports. It is so important for local brands and regional advertisers to know how to enable campaigns and analyze metrics to understand how to identify bull shit. The biggest digital vehicles in the world are revenue seeking machines. They are cool, where everybody hangs out and seeks information, but they have revenue expectations. Having the experience and the ability to structure their usage so delivery is pure and interface between brand and consumer is genuine requires expertise.

TWITTER + TRUST

Alex Andrews
Director of Social Advertising

Twitter Has Some Catching Up To Do In The Trust Department  See the article here

Twitter released data this week showcasing information and tweets identified as Russian government-sponsored and run accounts posing as Americans.  Obviously Facebook has been receiving much blame, and rightly so, for foreign influence on American elections, but Twitter is certainly also at fault, especially due to the less verifiable nature of accounts on the platform.

For advertisers, this is good to see millions of accounts exposed and banned from the platform; however, given the previous controversy about bot fraud and click fraud on Twitter, it still doesn’t exactly reinforce confidence by advertisers in the platform.  Twitter still has some catching up to do in the trust department.

FACEBOOK TV

Eric Ortiz 
Director of Sales + Acquisition

Facebook May Dominate TV the article here.

What do you think the future of TV will shape up to be? I’ll give you something to think about. Facebook is joining the Connected TV game!

You may be thinking, “With competition from Apple, Google, Roku, & Amazon, how are they going to compete?” Two words: Ad Targeting. If you are able to view Facebook Watch content from the main screen on your Smart TV, this opens up all the options from their ad targeting platform as well to hit people in their living rooms. This could certainly change the way we create, shape, and market our content both as creatives and marketers.

TIPS TO BOOST CONVERSION RATES

Christian Bayne
Director of Content Strategy + Market Research

11 Tips To Boost Conversion Rates See the article here.

As a modern marketer, conversion rates are high on the priority list of goals. To be effective constant optimization is necessary. This article provides 11 tips to improve your conversion metrics. Check it out!

GOOGLE CONVERSATIONAL ADS

Matthew Giardino
Sr. Platform Manager

You Can Talk To Your Ads See the article here.

Google Has Released Conversational Ads Format – Through a partnership with AdLingo, Google will now be able to utilize chatbots in their display ads, opening a new opportunity for consumers to get the answers they need quickly. The formats of these ads are also visually appealing and are another opportunity for advertisers to gauge the effectiveness of their display ads through new metrics.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.