Thursday Thoughts On Advertising 17
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: Call Analytics Software Report, LinkedIn Personalized Ads, LinkedIn + Google Combined, Boosting Your Organic Search Ranking and an Ad Preview + Diagnosis Tool.
CALL ANALYTICS SOFTWARE REPORT
LINKEDIN PERSONALIZED ADS
LinkedIn Dynamic Ads See the article here
LinkedIn has released a huge number of new features to their self-serve ads and platform. This article touches on dynamic features in ads, which allows ads to be personalized to the person it’s delivered to using publicly available information on their LinkedIn profile. This includes their name and current title.
These also go along with new types of LinkedIn ads and campaign goals, such as brand awareness ads and social engagement ads, with the primary explicit goal of gathering new company followers.
LINKEDIN + GOOGLE COMBINED
Link Up Your Sponsored Content To Google see the article here.
Everyone is looking for a single source of truth for their campaigns. Data is so critical to the evaluation of a digital campaign’s success. The good news? Google is trying to make it easier on us by partnering with entities like LinkedIn so that you can view your Sponsored Content campaign directly in Google Campaign Manager.
BOOSTING YOUR ORGANIC SEARCH RANKING
Boost Your Organic Ranking With Internal Linking see the article here.
Everyone wants to organically rank higher on Google, right? Now, if you think of it in terms of organic vs the paid, the highest-ranking Organic search is still 3rd or 4th on the list since the paid terms take up the above-the-fold. This article offers 3 tips to rank higher organically, but I’d say that weighing the cost of time spent to do so vs $$ spent on paid advertisement might be a god idea.
AD PREVIEW + DIAGNOSIS TOOL
Hitting the Right Audience See the article here.
As audience lists become very granular, it is important to guarantee that each group is being hit with the appropriate message. Until now, there was no real way of guaranteeing and diagnosing that each list was being targeted with the right type of ad. However, with the addition of new features of the Ad Preview and Diagnosis Tool, we now can hit the audience with certainty.