Thursday Thoughts On Advertising 20

Posted on November 22, 2018 by Christian Bayne

MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: Reddit Taking Over, Pinterest Dominating The Relevancy Ad Space, Google’s Newest Holiday Ad Feature.

REDDIT: BE ON THE LOOKOUT

Bob McKay
President + Founder

Hey, They Scored Disney See the article here

Reddit is a platform we have used and has shown promise with very granular targets. The challenge with the platform has been the concern over brand safety which is very real. In its 7 year existence, it is now going to some of the largest brands in the World and pitching their relevance. They have scored the Disney movie business and other high profile brands. Be on the lookout!

PINTERESTING IS AN UNDERSTATEMENT

Alex Andrews
Director of Social Advertising

Pinterest Is On The Rise See the article here

Pinterest laid the foundations for their self-serve ad platform earlier this year and allowed for conversion tracking, but now more advertisers are looking to the platform for two reasons.

First of which is a surprising amount of growth on the user side. There was a reported 75% increase in the number of posts (“pins”) over the past year, with the user base growing to approximately 250 million. Over 80% of them coming from an international audience outside the US, which should also start the snowball for future growth in other countries.

The second reason is not just that there are more and more people on Pinterest, but that they’re more engaged with ads than other social media sites. Users rated Pinterest ads as 140% more relevant and useful to them than ads on other social platforms, and this likely has to do with the user expectation on Pinterest being more active and prone to intent.

PINTEREST & BRANDS

Eric Ortiz
Director of Sales + Acquisition

Metrics Are Key! See the article here

Having trouble finding gifts this holiday season? Pinterest is helping brands and indecisive gift-givers being adding relevancy to their search metrics. Happy Holiday Shopping!

THE BLACK FRIDAY CHECKLIST

Christian Bayne
Director of Content Strategy + Market Research

Cross Your T’s & Dot You I’s. See the article here

Here’s are some tips to get your PPC campaigns in order during this Black Friday + Cyber Monday weekend. Don’t let it get the better of you!

GOOGLE'S HOLIDAY AD FEATURE

Matthew Giardino
Sr. Platform Manager

Highlight Your Discounts See the article here

Google is rolling out a new ad feature specifically for the upcoming holiday shopping season. This new feature, found in the promotions extensions tab will allow for advertisers to highlight their discounted offering during the most important shopping time of the year.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.