Thursday Thoughts On Advertising 20
MCKAY ADVERTISING + ACTIVATION
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: Reddit Taking Over, Pinterest Dominating The Relevancy Ad Space, Google’s Newest Holiday Ad Feature.

REDDIT: BE ON THE LOOKOUT

Bob McKay
President + Founder
Hey, They Scored Disney See the article here
Reddit is a platform we have used and has shown promise with very granular targets. The challenge with the platform has been the concern over brand safety which is very real. In its 7 year existence, it is now going to some of the largest brands in the World and pitching their relevance. They have scored the Disney movie business and other high profile brands. Be on the lookout!
PINTERESTING IS AN UNDERSTATEMENT

Alex Andrews
Director of Social Advertising
Pinterest Is On The Rise See the article here
PINTEREST & BRANDS
Eric Ortiz
Director of Sales + Acquisition
Metrics Are Key! See the article here
Having trouble finding gifts this holiday season? Pinterest is helping brands and indecisive gift-givers being adding relevancy to their search metrics. Happy Holiday Shopping!
THE BLACK FRIDAY CHECKLIST

Christian Bayne
Director of Content Strategy + Market Research
Cross Your T’s & Dot You I’s. See the article here
Here’s are some tips to get your PPC campaigns in order during this Black Friday + Cyber Monday weekend. Don’t let it get the better of you!
GOOGLE'S HOLIDAY AD FEATURE

Matthew Giardino
Sr. Platform Manager
Highlight Your Discounts See the article here
Google is rolling out a new ad feature specifically for the upcoming holiday shopping season. This new feature, found in the promotions extensions tab will allow for advertisers to highlight their discounted offering during the most important shopping time of the year.
We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.