Thursday Thoughts On Advertising 25
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: No More Print Ads For CK, Voice Search Trends, Reddit’s Newest Executive Hire, Spotify Ads +HubSpot’s CEO Inbound Reflection.
DIGITAL ADVERTISING TRENDS
No More Print For Calvin Klein. Digital First See the article here.
Big brands are making a shift that we at McKay Advertising have been anticipating for the past 10 years. Calvin Klein is not the first brand to adopt this strategy of ditching traditional media, and this trend is becoming a very common occurrence. Will you be making the leap in 2019?
2019 Is The Year For Voice Search See the article here
The CES (Consumer Electronic Show) has validated that AI is not the off in the distance marketing tool. It is also not at the “attack of the robots” stage. Its use in voice search and purchases is rapidly being adopted. If you’re a brand, 2019 is the year of voice search. Read even more coming from this week’s CES show.
PAID SOCIAL ADVERTISING
Reddit Hire Ex-Twitter Executive See the article here
Reddit makes another step to boost their reputation and prevalence in the ad industry. This is the latest of a series of huge changes to Reddit, both internal and external, including a major site redesign in the summer of 2018, a massive update to the conversion pixel just in December, and the poaching of former Spotify executive, to assert themselves as a major player and option for large brands and advertisers. Compared to before, ads have a much higher engagement rate among users, and the conversion tracking is much more sophisticated, boding well for future advertiser acquisition.
Your Discover Weekly Playlist Is Open To Ads see the article here.
Even Spotify is working on way to personalize the content of their ads. With new ‘Discover Weekly’ ad sponsorships, Spotify is using the content of these personalized playlists to ensure that the content of the ad matches the playlist. Microsoft is reported to be their first partner to promote their AI-focused approach to business.
2019 CONTENT STRATEGY
HubSpot’s CEO Reflects On Inbound Strategy See the article here.
HubSpot CEO, Brian Halligan, looks at Inbound marketing and its effectiveness moving forward. Although the term is not new, a business can still be effective at it with the right differentiation strategy and most importantly patience. Engage your user base with the right information and you will begin to see your efforts snowball.