Thursday Thoughts On Advertising 27
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: Super Bowl 2019, Will Marketers Buy Instagram Ads Without FB, Gillette’s Controversial Ad Data, 2019 Google Ad Trends + Sales Tips.
PAID SOCIAL ADVERTISING
Will Marketers Buy IG Ads If They Aren’t Buy FB Ads See the article here
Instagram is in an interesting spot as a platform because its parent Facebook is undergoing some PR turmoil as well as skyrocketing distribution costs (which means lower ROAS for advertisers). However, Instagram itself hasn’t seen as drastic an increase in cost yet, and its Stories placements specifically are a very promising ground for reaching users with a more engaging type of ad. Because of the dual nature of Facebook Ads Manager having access to both, we might start seeing more advertisers manually segment their placements in campaigns between Instagram and Facebook, and maybe even run Instagram at the expense of Facebook moving forward.
GILLETTE'S CONTROVERSIAL AD DATA
The Data Behind Gillette’s Ad See the article here.
One of the most talked about Ads of 2019 has revealed their data. According to the data, when looking at the percentage of women who engaged in the conversation online about the ad 51% of them expressed the sentiment of joy. In my opinion, the ad was not only extremely well executed, but tremendously clever on their part. Many critics, as well as myself, believe that this was a win for the brand.
The Most Critical Google Ads 2019 Trends See the article here.
Every year, in the world of Search Engine Marketing, there are new trends to keep up with. As things get more and more complex in the space, it becomes more important to keep up. Search Engine Land looks at trends for 2019 that we all will be keeping an eye on.
When You Get The Sale, Stop Talking see the article here.
Less is usually more. I suffer from this myself, which is why I thought it was relevant to share. Oftentimes, we get so into our method of selling that we forget to be present in the moment. If your client wants to buy, let them!