Thursday Thoughts On Advertising 34
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: 2019 Data Buying Trends, Facebook Political Backlash, The Amazon Addiction, Marketing Automation & Google’s Budget-Planning Forecasting Tool.
The Amazon Addiction see the article here.
Apparently, 44% of 18-34-year old’s would rather give up sex for a year rather than quit purchasing from Amazon! Yes, you read that right. But does that really mean that Millennials are not brick-n-mortar shoppers? This article should do a wonderful job of bringing their complete purchase journey full circle.
Another Facebook Backlash Involving Politics See the article here
Yet another mishap involving the intersection of Facebook and politics. This incident showcases a misunderstanding on both sides. In Warren’s case, it should be acknowledged that Facebook has had a policy for years about using Facebook’s own logo and have paused ads not using a very specific updated version of the logo. It is certainly not a case of a human reading an ad critical of Facebook and pausing it to protect their image.
HOWEVER, on the other hand, Facebook SHOULD be employing more humans reading ads. Time after time, Facebook’s automated policy evaluations have failed in determining what ads are acceptable, and what ads are not. If Facebook continues to place misguided trust in their automatic ad policing, they will continue to face public backlash like this.
Why Agencies Are Not Feeling Confident With Automation See the article here.
Well if it’s one thing we do not feel “meh’ about is automation. This article speaks about why agencies are not feeling comfortable with automation and I must politely disagree. Through our experience with setting up CRM systems, implementing automated marketing programs to assist our clients with figuring out gaps in their consumer journey and minimizing essentially digitizing entire organizations, we understand what it takes.
Google’s Budget Planning Forecasting Tool See the article here.
Google is rolling out a new budgeting tool that will look at your current campaign’s performance and give you a predictive model of what bids and budgets should be set to reach certain KPI’s such as total clicks or the total amount of conversions. While there have been pre-existing tools that have helped with planning initial campaign budgets, this tool investigates cumulative data to help make sure that advertisers get the most of their ad dollars.