Thursday Thoughts On Advertising 35
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: Google’s New Bidding Strategy, Snapchat Commercials, Instagram In-App Checkout, 2019 Google Ads Performance Benchmarks & Hiriring Unlike-Minded People.
PAID SOCIAL ADVERTISING
EE & Mars Test Snap Commercials See the article here
As Snapchat continues to succeed in courting larger brands to their platform, their most recent exclusive offering has garnered a lot of interest. “Snap Commercials” which are unskippable full-screen video ads with more targeting options and allegedly more cost-efficiency are the next step; they are currently only available to select large partners in the United Kingdom, but you can bet it will be expanding based on results seen after this period.
PAID SOCIAL MEDIA UPDATES
Instagram Debuts In-App Checkout see the article here.
With IG reporting that the number of users that tap on product tags in the app every month has grown from 90 Million last September to 130 Million now; IG has been consistently looking for a way to engage users on the shopping end. With this closed beta program, Adidas – and other brands like them – are experimenting with the checkout process in-app. With the amount of money I started spending once I got the Amazon app on my phone, I’m sure it will be a roaring success. It should only be a matter of time before all advertisers have access to it
2019 Google Ads Performance Benchmarks See the article here.
An updated version of Google e-commerce benchmarks has been released by sidecar. As advertisers, it is crucial that we can look at what other companies within our industries consider competitive KPI’s and Metrics to make sure we are holding yourself accountable.
Hiring Unlike-Minded People See the article here.
Hiring unlike-minded individuals to work together will case conflict, let’s be clear about that. While causing conflict may appear to be counterproductive for an organization, the long-term effects of having unlike-minded individuals working together is extremely beneficial to success.