Thursday Thoughts On Advertising 55
MCKAY ADVERTISING + ACTIVATION
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: Shopper Marketing Trends, Facebook’s New Report: Combining FB + Outdoor Advertising, Email Marketing Trends & Doritos Dropping Its Logo.

PAID SOCIAL ADVERTISING

Alex Andrews
Executive Director of Social Advertising
Facebook’s New Report: Combining FB + Outdoor Advertising see the article here
MARTECH: EMAIL MARKETING TRENDS

Christian Bayne
Director of Content Strategy + Market Research
2019 Email Marketing Report See the article here.
A recent GetResponse benchmarks report indicates specific keyords in subjectlines, fewer emails and time-sensitive offers are all major factors to drive conversions.
BRANDING INNOVATION

Matthew Giardino
Director of Performance Marketing + Analytics
Doritos Drops Its Logo To Spark User Generated Content From Gen-Z See the article here.
We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.