Thursday Thoughts On Advertising 55

Posted on August 28, 2019 by Christian Bayne

MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: Shopper Marketing Trends, Facebook’s New Report: Combining FB + Outdoor Advertising, Email Marketing Trends & Doritos Dropping Its Logo.

SHOPPER MARKETING

Bob McKay
President + Founder

With The Rise Of Amazon, Shopper Marketing Is Booming see article here

“You can’t just think as a marketer, but you also can’t think as a salesperson,” “Understanding retail and brand goals is hard.”

PAID SOCIAL ADVERTISING

Alex Andrews
Executive Director of Social Advertising

Facebook’s New Report: Combining FB + Outdoor Advertising see the article here

Using lift studies and surveys, Facebook released a great analysis on how Facebook ads and outdoor synergize as an especially potent combination for advertisers. This is yet another wonderful and quantitative example of how digital media not only stands on its own effectively, but also combines with more traditional advertising media to be mutually beneficial. It doesn’t have to be either/or… together works best!

MARTECH: EMAIL MARKETING TRENDS

Christian Bayne
Director of Content Strategy + Market Research

2019 Email Marketing Report See the article here.

A recent GetResponse benchmarks report indicates specific keyords in subjectlines, fewer emails and time-sensitive offers are all major factors to drive conversions.

BRANDING INNOVATION

Matthew Giardino
Director of Performance Marketing + Analytics

Doritos Drops Its Logo To Spark User Generated Content From Gen-Z See the article here.

As younger generations continue into buying ad free premium content, Doritos is changing their strategies in order to reach this ad-adverse generation by removing their logo from their marketing materials for this demographic while also utilizing augmented reality to increase engagement and decrease intrusiveness

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.