Thursday Thoughts On Advertising 60
MCKAY ADVERTISING + ACTIVATION
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: E-Sport Audience Measurements, Snapchat Expands Ad Length Limit, Hispanic’s Love For Social Media-Especially Video, Connected TV Study Debunks 3 Common Myths About Political Advertising & Google Ads New Recommendations Feature.

PAID SOCIAL ADVERTISING

Alex Andrews
Executive Director of Social Advertising
Snapchat Expands Ad Length Limit see the article here
SOCIAL MEDIA STATISTICS FOR HISPANICS

Ann Marie Bell
Chief Revenue Officer
Hispanic’s Love For Social Media- Especially Video the article here.
Marketers one-two punch – Video and Social – especially with the mobile “Super Consumer”.
CONNECTED TV

Christian Bayne
Director of Content Strategy + Market Research
Connected TV Study Debunks 3 Common Myths About Political Advertising See the article here.
“The traditional focus on linear television is now an outdated strategy, and one that leaves an entire generation out of the conversation”- TRUE. But do the politicians who advertise here heed this advice? Probably not! This leaves room for brands to successfully diversify their marketing mix.
PPC STRATEGY

Matthew Giardino
Director of Performance Marketing + Analytics
Google Ads Recommendations Feature See the article here.
We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.