Thursday Thoughts On Advertising 60

Posted on October 3, 2019 by Christian Bayne

MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: E-Sport Audience Measurements, Snapchat Expands Ad Length Limit, Hispanic’s Love For Social Media-Especially Video, Connected TV Study Debunks 3 Common Myths About Political Advertising & Google Ads New Recommendations Feature.

E-SPORTS ADVERTISING MEASUREMENT

Bob McKay
President + Founder

E-Sport Audience Measurements see article here

E-Sports are getting attractive, there measurement capabilities not so much.

PAID SOCIAL ADVERTISING

Alex Andrews
Executive Director of Social Advertising

Snapchat Expands Ad Length Limit see the article here

Snapchat’s ad capabilities continue to grow. It is becoming an increasingly viable platform for video content consumption, and that includes making everything more longform. Ads used to be restricted to 10 seconds or less, but now can be as long as 3 minutes! As more users go to Snapchat to watch videos, ads will be both more prevalent and more acceptable to the users.

SOCIAL MEDIA STATISTICS FOR HISPANICS

Ann Marie Bell
Chief Revenue Officer

Hispanic’s Love For Social Media- Especially Video the article here.

Marketers one-two punch – Video and Social – especially with the mobile “Super Consumer”.

CONNECTED TV

Christian Bayne
Director of Content Strategy + Market Research

Connected TV Study Debunks 3 Common Myths About Political Advertising See the article here.

“The traditional focus on linear television is now an outdated strategy, and one that leaves an entire generation out of the conversation”- TRUE. But do the politicians who advertise here heed this advice? Probably not! This leaves room for brands to successfully diversify their marketing mix.

PPC STRATEGY

Matthew Giardino
Director of Performance Marketing + Analytics

Google Ads Recommendations Feature See the article here.

Google has expanded their recommendations tab to make things more user friendly. The overall functionality of this feature becomes a lot more efficient to use as the formatting will now come in a table to prioritize the most important recommendations for testing. With this update, recommendations for keywords to test have also been improved to include more contextually relevant keyword targets.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.