Thursday Thoughts On Advertising 68
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Digital Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: Cyber Monday Stats, Why Intrusion-Lite Advertising Is The Future, A Look Into Joe Biden’s OTT Campaign, Creating A Seamless Customer Journey With Call Tracking & Group M Sees Highest Ad Spend Growth Rate Since 2000.
PAID SOCIAL ADVERTISING
Why Intrusion-Lite Advertising Is The Future Of Digital Ads see the article here
User preference over time is emphasizing less intrusive advertising, which should be a boost to, especially social media advertising. A number of surveys of consumers questioning them about ad preferences shows that most do not mind advertisements when they are relevant to their interests and not interruptive. More advanced targeting tactics on social media platforms are beneficial not only to the advertiser but to the consumer as well.
OTT & POLITICS
A Look Into Why Joe Biden’s Campaign Is Investing In OTT This Election Cycle the article here.
“We recognize the growth of non-linear TV and will continue to invest in it as part of the paid media campaign,” said Patrick Bonsignore, director of digital advertising for Biden’s campaign.
MARTECH: CALL TRACKING
How To Create A Seamless Customer Journey With Call Tracking See the article here.
Creating a seamless online to offline experience is key to ensuring that your customer does not become frustrated with your brand and a call tracking platform is one way to bridge this gap. This article offers a few ways to create this cross-channel journey.
DIGITAL AD TRENDS
Group M Sees Highest Ad Spend Growth Rate Since 2000 See the article here.
There is no better time to advertise than right now. The advertising industry has seen its highest level of growth since 2000 and it is outpacing the general economy as well. There are questions about growth in years to come, but one thing is for sure. “By ignoring old-school media channels like direct mail and directories, the US ad growth rate climbs to 7.6% this year. So certain categories, particularly digital media, could see lasting growth rates even if the overall advertising market crumbles.”