Thursday Thoughts On Advertising 74
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Digital Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: Amazon vs Walmart: Who’s Winning Online Grocery?, Facebook’s Big Change to It’s Plan to Monetize WhatsApp, Content-Driven Campaigns Expected to Increase in 2020, How Emerging Email Innovation Impacts Marketers in 2020 and Google’s Latest Integration With Zapier in Google Ads.
Marketers Expect Content-Driven Campaigns to Increase in 2020 the article here.
“Brands are starting to realize that content-led strategies can inform and provide fuel for most of their other marketing and advertising initiatives,” said Jillian Ryan, principal analyst at eMarketer.
MARTECH: EMAIL INNOVATION
How Emerging Email Innovation Will Impact Marketers in 2020 See the article here.
From privacy acts to new technology that allows for even more transparency, it is important to stay on top of your email marketing. Brand Indicators for messaging Identification is just another one of the new ways email is changing. Read more here.