Thursday Thoughts On Advertising 76
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: Omnicom’s Hearts & Science Division, The Queen Has Placed A LinkedIn Ad, Popeye’s Massive Success, Text-Based Customer Support Is On The Rise and Programmatic Advertising Is Driving Rapid Growth In Mobile Video.
TEXT-BASED CUSTOMER SUPPORT
Customers Want More Text-BasedCustomer Support Options From Brands See the article here.
Did you know that, according to this survey, 72% of consumers ages 18-64 said that having the ability to text with a live agent in real-time would improve their overall customer service experience! Are you ready?
Programmatic Advertisig Is Driving Rapid Growth In Mobile Video See the article here.
The programmatic mobile video advertising market is expected to grow from $19.93 billion to $24.87 billion in 2020. The driver of most of this has come in the form of native video ads, and the remaining bulk of ad dollars will be spent in other lanes such as Youtube, Twitter, Snapchat, Facebook and OTT.