Thursday Thoughts On Advertising 77
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: Return On Emotion Is The New ROI, How To Stop Getting Bogus Leads From Facebook, More Legacy TV Cord Cutting, The End Of The American Newspaper and Googles Ads Offers More Granular Conversion Actions For Leads & Sales.
PAID SOCIAL ADVERTISING
How to Stop Getting Bogus Leads from Facebooks Ads see the article here
We’ve come to an interesting point in some digital ad formats, where at times it is TOO EASY to convert! Most of the time we as advertisers are trying to maximize conversion rates, but in the case of Facebook Lead Gen Ads, sometimes decreasing conversions for the purpose of requiring higher intent and more qualifying questions is better for the overall business. Another example of why only looking at the “pre-conversion” digital advertising world means you miss out on the bigger picture.
THE END OF NEWSPAPERS
McClatchy’s Fall And The End Of The American Newspaper See the article here.
“McClatchy is but the latest casualty in the death spiral of the American newspaper business. Two weeks ago, Warren Buffett offloaded his papers to Lee Enterprises, signaling that he was cutting his losses. Overall, nearly half of newspaper jobs disappeared between 2008 and 2018, according to the Pew Research Service.”
Google Ads Offers More Granular Conversion Actions For Leads & Sales See the article here.
Google is making the process of creating micro-conversions simpler. The new set of micro-conversions is divided into leads categories and sales categories. This allows advertisers to get more granular with tracking.