Thursday Thoughts On Advertising 79
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: Roku Original TV, Facebook Has A Prescription: More Pharmaceutical Ads, February Marketing Updates, Email Marketing Webinar and Vizio Ads.
ROKU ORIGINAL TV
Roku Is In Talks For Orginal Programming, Following The Footsteps of Netflix & Amazon see article here
OTT channels are now gaining enough ad revenue to support content dev investment, original content. Shifting from a distribution channel to content creator and distributor. Consumer consumption behavior driving it all.
VIZIO Launches VIZIO Ads See the article here.
“As viewing behaviors shift and the marketplace for connected TV advertising explodes, brands need to find new ways to reach audiences on the biggest screen in the house” Welcome VIZIO Ad’s open platform approach.