Thursday Thoughts On Advertising 80
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: How Nike Is Pivoting, Customers Are On Apps, But Where Are The Advertisers?, How To Proceed With Ad Spending Being Paused, No Events. Now What? and Google Introduced Forced Bold Text In Search Ads.
PAID SOCIAL ADVERTISING
Customers Are Flooding Apps & Services, But Where Are The Advertisers? see the article here
Users practicing social distancing are resulting in all-time high activity on social media platforms, but advertisers are not meeting that activity with their own. While this could mean an opportunity for some businesses that sell online appealing products that can be used in quarantine, the reality is many businesses have their own needs to consider. It’s hard for many to prioritize marketing when they’re internally wrestling with workplace shutdowns and reduced demand.
AD SPEND SHIFTS
How To Use Forced Bold Text In Google Search Ads See the article here.
A new tool has been developed to allows for any text within your Google Ads, Facebook, and Instagram ads to be bold. In A/B tests with ads that were left to standard text types, the bold text ads showed to have as much as a 19.4% increase in overall click-through rate. However, it is still not clear whether or not this increase in engagement equates to an increase in conversions.