Thursday Thoughts On Advertising 81
MCKAY ADVERTISING + ACTIVATION
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: Tampa Bay Times Schedule Change Reasoning, LinkedIn Introduces Conversation Ads, Anticipatory Leadership, Decision Paralysis, and Programmatic Viewability Rates Are Improving Worldwide.
NEWSPAPER INDUSTRY INSIGHTS
PAID SOCIAL ADVERTISING
Alex Andrews
Executive Director of Social Advertising
LinkedIn Introduces Conversation Ads: A new Message-Based Ad Fomat see the article here
LinkedIn will be rolling out new “Conversation Ads” as a way to seamlessly shift users down the funnel. Sponsored InMail ads were already a thing, but now this allows for an automated engaging follow-up that will be able to continue the conversation with prospects through dialogue trees. This will be huge for any lead acquisition campaigns that can’t always rely on immediate human follow-up.
ANTICIPATORY LEADERSHIP
Ann Marie Bell
Chief Revenue Officer
This Is A Defining Moment; Will You Squander It? the article here.
“The impact of the pandemic uncertainty will continue to disrupt our lives and businesses until we contain it and develop a vaccine; however, there is no vaccine for digital disruption. A reactionary, agile strategy will have less of a positive impact every year as the exponential pace of technological change continues. So, while others may “wait and see” what the future brings for our world post-pandemic, Anticipatory Leaders are not looking at the long list of things they can no longer do; they are creating a list of things they can do now using the Hard Trend certainties they have identified to have the confidence and support to create new ways to serve their people and customers.”
DECISION MAKING TIPS
Christian Bayne
Director of Content Strategy + Market Research
Decision Paralysis See the article here.
PPC STRATEGY
Matthew Giardino
Director of Performance Marketing + Analytics
Programmatic Viewability Rates Are Improving Worldwide See the article here.
Last, year overall trends show that viewability of programmatic advertising is improving and that optimizing for viewability is a worthwhile KPI in order to reach your business goals. Check out the full report:
We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.
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