Thursday Thoughts On Advertising 82
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: How Bootstrapped Publishers Are Adjusting, Facebook Is Developing New Tools To Track If Social Distancing Is Working, How To Advertise During Coronavirus, The Importance Of Authenticity In Content Marketing Now and Marketers Surveyed Say They Would Choose Google Ads Over SEO.
PAID SOCIAL ADVERTISING
Facebook Is Developing New Tools For Researchers To Track If Social Distancing Is Working see the article here
Facebook has an enormous infrastructure that allows for anonymized data collection on locations and distance – which is a gold mine for public health officials to project the effectiveness of social distancing measures! This allows them to better understand how many cases of COVID-19 to anticipate entering hospitals based on the level of adherence in particular regions.
Authenticity Is Now More Important Than Ever See the article here.
Empathy and authenticity will play a crucial role in how customers will perceive a business now and for the next couple of months. Put yourself in the shoes of the consumer; they are at home and some frustrated. This article offers 5 points to consider when drafting your communication now.
SEO VS SEM
Marketers Survey Say They Would Choose Google Ads Over SEO See the article here.
Many marketers are valuing SEM over SEO as part of their overall marketing strategy. The overall number of organizations who have an SEO strategy, is only 30%, with the majority, 77% doing SEO only part time.