Thursday Thoughts On Advertising 87

Thursday Thoughts On Advertising 87

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Every Thursday we look at the trends/updates/interesting articles found in the Digital Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: The Fashion Industry’s Digital Transformation, Snap Partners With Smartly.io, Why You Should Replace Your Linear TV With OTT, Our FREE eBook: The Next Normal Attribution Playbook and Google Ads Is Beta Testing Curbside Feature Pickup In Shopping.

MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts
Digital Advertising

DIGITAL TRANSFORMATION

Bob McKay
President + Founder

Fashion’s Digital Transformation Now or Never see article here

We have a new E-Book for this…

PAID SOCIAL ADVERTISING

Alex Andrews
Executive Director of Social Advertising

Snap Partners With Smartly To Scale Up Social Advertising see the article here

I was actually on the digital summit where they announced this!  Smartly.io is partnering with Snapchat which will have both upsides and downsides for advertisers.  The upside is that this will likely come with more advances in attribution and direct-response advertising capabilities!  The downside is that it will bring a lot of advertisers over to the platform that were not there before, meaning soon increasing CPMs and CPCs.

MEDIA NEWS

Ann Marie Bell
Chief Revenue Officer

Ad Execs: Upfront Ad Spending To Decline 33% see the article here.

While this relates to a national scale, there is a trickle-down effect as well.  According to this survey of Ad execs, 50% of them agree that Linear TV GRP weight can be replaced by OTT, CTV,  and digital video.  This is the next normal.  “One reason why advertisers and media-buyers may feel they can change the rules of this year’s upfront game with impunity isn’t just the macroeconomics of the pandemic and economic recession, but the fact that they now feel viable alternatives for achieving their media-buying goals exists outside the linear network TV advertising marketplace.”

FREE EBOOK

Christian Bayne
Director of Content Strategy + Market Research

The Next Normal Attribution Playbook 

Download our latest eBook if you haven’t already! For those businesses that are already implementing a solid marketing strategy with a digital component, Congrats! This will serve as an audit. For those businesses that are not sure where to start, this will provide a good starting point of things to think about as you move into the ‘Next Normal’ this year.

PPC STRATEGY

Matthew Giardino
Director of Performance Marketing + Analytics

Google Ads Beta Testing Curbside Feature Pickup In Shopping See the article here.

In an effort to assist brick and mortar stores, google ads are testing “pickup” ads for Google Shopping campaign during the COVID 19 pandemic. These ads will feature a pickup option within the PLA ads. The new local feature is currently only available to certain advertisers but will be released to the public in the upcoming weeks and months

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.