Thursday Thoughts On Advertising 88

Thursday Thoughts On Advertising 88

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MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: Social Networks See Unequal Boosts In Engagement, How To Perfect Your Facebook Ads Placement Strategy, How To Activate Your 2nd Party Data, Why Brands Should Consider Audio Marketing and Podcast Advertising.

Digital Advertising

NEXT NORMAL

Bob McKay
President + Founder

Social Networks See Boosts In Engagement, But Not Equally see article here

Social media is growing rapidly in the “Next Normal”, but it’s Instagram and Snapchat leading the way.

PAID SOCIAL MEDIA

Alex Andrews
Executive Director of Social Advertising

How To Perfect Your Facebook Ads Placement Strategy see the article here

As Facebook keeps acquiring more publishers, apps, and platforms, it becomes especially important to look at your breakdown by device and placement.  This is one of the more important optimizations to key in on, as the broad reach across placements that Facebook offers is sometimes not a blanket good for your campaign.  See best performing placements, see what Facebook is prioritizing in terms of spend, fine-tune your placements, and even tailor your creative and ad formats accordingly.

DATA OPTIMIZATION

Ann Marie Bell
Chief Revenue Officer

As Revenue Falls Short, Marketers Are Forging Second-Party Data Partnerships the article here.

“As you look at your media plan, ask yourself whether you’re applying your existing CRM data to optimize messages for every tactic; if not, then do it. Addressable messaging will generate a double-digit ROI lift, and it’s an easy tactic to embrace in a recession.”  If you are not sure how to activate, we can help!

CONSUMER TRENDS

Christian Bayne
Director of Content Strategy + Market Research

Why Brands Should Consider Audio Marketing See the article here.

This is another example of being where your customers are at. Podcast listening has now shifted to during the day and not just commuting hours. How are you implementing these statistics to your marketing plans for the ‘Next Normal’?

PPC STRATEGY

Matthew Giardino
Director of Performance Marketing + Analytics

Podcast Advertising: Is Programmatic The Next Big Thing? See the article here.

Programmatic podcast advertising is emerging as a powerful way to reach targeted consumers through long-form relevant content. Although attribution may not be a big part of this marketing opportunity, there has been a lot of success with coupon claim KPI’s.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.