Thursday Thoughts On Advertising 89

Posted on May 28, 2020 by Christian Bayne

MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: A Map for Post COVID-18 Recovery & Growth, Instagram Begins Advertising On TikTok For New Users, The COVID-19 Recovery Will Be Digital, Why B2B Marketing Automation Is Still Key, and Can Google Ads Predict The Next Coronavirus Outbreak?

POST COVID-19 RECOVERY MAP

Bob McKay
President + Founder

Rapid Revenue Recovery: A Map For Post COVID-19 Growth see article here

Moving to digital in this “contactless” economy is the essence of this very detailed article…

PAID SOCIAL ADVERTISING

Alex Andrews
Executive Director of Social Advertising

Instagram Eyes TikTok For Fresh User Acquisition & Advertises On Its Platform see the article here

Well here’s a first! After years of TikTok advertising on Instagram’s platform, Instagram is finally returning the favor! TikTok’s continued skyrocketing userbase means Instagram is finally seeing a video-based social media platform rivaling their own, and there are unique users to TikTok that they deem worth acquiring. With slightly slowing user growth on Instagram, the social media space grows more competitive

POST COVID 90 DAY PLAN

Ann Marie Bell
Chief Revenue Officer

The COVID-19 Recovery Will Be Digital the article here.

“Digital is here to stay; in the United States, for example, 75 percent of people using digital channels for the first time indicate that they will continue to use them post-crisis.”

MARTECH: AUTOMATION

Christian Bayne
Director of Content Strategy + Market Research

Why B2B Marketing Automation + Martech Are Still Key See the article here.

If you aren’t differentiating your brand through relevant messages to your consumer you may find it difficult to recover.

GOOGLE DATA USAGE

Matthew Giardino
Director of Performance Marketing + Analytics

Can Google Ads Data Predict The Next Coronavirus Outbreak? See the article here.

Because of the powerful data that collected via google ads, researchers are utilizing the platform to pick up on searches of symptoms of coronavirus, and utilizing demographic data to predict when and if the next outbreak comes.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.