Thursday Thoughts On Advertising 89
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: A Map for Post COVID-18 Recovery & Growth, Instagram Begins Advertising On TikTok For New Users, The COVID-19 Recovery Will Be Digital, Why B2B Marketing Automation Is Still Key, and Can Google Ads Predict The Next Coronavirus Outbreak?
PAID SOCIAL ADVERTISING
Instagram Eyes TikTok For Fresh User Acquisition & Advertises On Its Platform see the article here
Well here’s a first! After years of TikTok advertising on Instagram’s platform, Instagram is finally returning the favor! TikTok’s continued skyrocketing userbase means Instagram is finally seeing a video-based social media platform rivaling their own, and there are unique users to TikTok that they deem worth acquiring. With slightly slowing user growth on Instagram, the social media space grows more competitive
GOOGLE DATA USAGE
Can Google Ads Data Predict The Next Coronavirus Outbreak? See the article here.
Because of the powerful data that collected via google ads, researchers are utilizing the platform to pick up on searches of symptoms of coronavirus, and utilizing demographic data to predict when and if the next outbreak comes.