Thursday Thoughts On Advertising 90
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: ACR Technology, Instagram Ads On IGTV, Boosting The Economy Via Selling, Call Tracking Technology & The Shift From TV To Digital Is Speeding Up.
BOOSTING THE ECONOMY
Our Job Is to Sell: Marketers, Moving Past Coronavirus Response, Return To Selling Products the article here.
Our job is to sell. It is the only job at hand to get our economy going. “The longer we stop doing marketing’s job, which is to help drive the economy where people buy and sell things, if we ignore our obligation, we’re failing everyone,” said Guy Hayward, global chief executive officer at Forsman & Bodenfors. “We know what happened in 2008 when the economy stopped. We have an obligation to continue to help drive the economy.”
MARTECH: CALL TRACKING
Call Analytics Platforms: What Are They Good For? See the article here.
Call analytics platforms are great ways to take attribution one step further. By tying in unique, trackable, dynamic phone numbers to various campaigns we are able to know exactly which tactic is driving the most sales. They are also great for evaluating sales rep performance and valuable data is extracted for campaign optimization.