Thursday Thoughts On Advertising 91
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: The B2B Digital Inflection Point, It’s A Dangerous Time To Go Dark On Advertising, The Opportunity For Call Analytics and The Ad Industry Big 4 Hits $5 Trillion.
DIGITAL AD OPTIMIZATION
MARTECH: CALL ANALYTICS BEHAVIOR
A Boost In Voice Calls Poses Opportunities For Marketers Using Call Analytics See the article here.
The recent rise in caller behavior, may it be WiFi calling, home phones or online behavior, signals that consumer to business calls are on the rise. By utilizing call analytics platforms, marketers can gain even more insight into how consumers are perceiving and interacting with brands moving forward.