Thursday Thoughts On Advertising 93

Thursday Thoughts On Advertising 93

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MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Digital Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: Most Buyers Are Moving Some Linear TV Budget To CTV, Google Chases Pinterest (Again) With An AI-Powered Rival, Mobile Shopping Gains Are Likely To Stick In The Future, and Two-Thirds Of Brands Plan To Increase Their Programmatic Ad Spend.

Digital Advertising

CONNECTED TV BUDGET SHIFTS

Bob McKay
President + Founder

Most Buyers Are Now Moving Some Linear Ad Spend To CTV see article here

The shift from broadcast to connected is transpiring. One of the reasons less commercial clutter.

PAID SOCIAL ADVERTISING

Alex Andrews
Executive Director of Social Advertising

Google Chases Pinterest (Again) With An AI-Powered Rival see the article here

Google attempts to launch a Pinterest-lookalike social media platform called Keen, which is unlikely to approach Pinterest’s success.  It is worth acknowledging Google’s consistent eagerness in deploying new initiatives, but given their past failures in the social media attempts, Pinterest won’t have anything to worry about.

ECOMMERCE MOBILE TREND STICKS

Christian Bayne
Director of Content Strategy + Market Research

Mobile Shopping Gains Are Likely To Stick In The Future  See the article here.

“Over 40% of digital grocery shoppers during the pandemic never used online grocery shopping prior to the lockdown..”

PROGRAMMATIC BUDGET SHIFTS

Matthew Giardino
Director of Performance Marketing + Analytics

Two-Thirds Of Brands Plan To Increase Their Programmatic Ad Spend See the article here.

After there has been a steep decline in programmatic advertising spend due to COVID 19, advertisers are shifting focus and strategy to boost their programmatic advertising budgets in the near future, making up for lost time and brand awareness. 2/3s of advertisers plan on increasing their allocation in this lane.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.