Thursday Thoughts On Advertising 94

Thursday Thoughts On Advertising 94

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MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Digital Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: A Sharp Decline in Traditional Will Drag Total Ad Spend Down By 7.5% in 2020, Will TikTok’s Downfall Make Snapchat A Buy?, A Customer Journey Map Guide & Targeting Google Ads Audiences Based On New Predictive Purchasing.

Digital Advertising

2020 MEDIA LANDSCAPE

Bob McKay
President + Founder

A Sharp Decline In Traditional Media Will Drag Total Ad Spend Down By 7.5% In 2020 see article here

Traditional media ad spending leads the way down 22.6%. The traditional media companies have to be thinking to plug into the auction model to save margins in the downturn.

PAID SOCIAL ADVERTISING

Alex Andrews
Executive Director of Social Advertising

Would TikTok’s Downfall Make Snapchat A Buy? see the article here

We’re going to be keeping a close eye on the dynamic between Snapchat and TikTok.  The two social media platforms are each other’s most similar and fierce competition, and recent developments have made the race more interesting. TikTok launched their self-serve ad platform which might help them start to catch up on Snapchat’s infrastructure, but the news also emerged of the US considering banning TikTok altogether.  The social media advertising landscape will depend greatly on what happens with these two platforms in the coming months

CUSTOMER JOURNEY MAPPING

Christian Bayne
Director of Content Strategy + Market Research

How To Effectively Incorporate Customer Journey Mapping Into Your Marketing  See the article here.

A simple yet effective guide on how to get started with your Customer Journey Mapping. Step 1: Develop your personas!

PPC STRATEGY

Matthew Giardino
Director of Performance Marketing + Analytics

Target Google Ads Audience Based On New Predictive Purchase See the article here.

Abandoned cart audiences are becoming a thing of the past as Google Analytics now makes it possible to target audiences based on 7-day purchase probability. These audiences can be broken down into 2 categories, Likely 7-day purchasers and Likely first-time 7-day purchasers. This is a powerful tool that allows for predictive marketing to take a leap forward within the digital model.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.