Thursday Thoughts On Advertising 95

Posted on July 22, 2020 by Christian Bayne

MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Digital Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: Hulu’s Ad Manager Tool, The Largest Advertisers on Facebook Pulls It’s Ad Spend, CV-19 Is Accelerating The TV Advertising Transformation and Google Adds New Features to Responsive Search Ads.

HULU ADS MANAGER

Bob McKay
President + Founder

How Hulu’s Self-Serve Ad Tool Could Open Streaming’s Floodgates see article here

Tik Tok last week and now Hulu this week moving to an ad platform commerce model. Human to Human negotiations are going the way of the ‘buggy whip”

PAID SOCIAL ADVERTISING

Alex Andrews
Executive Director of Social Advertising

Walmart, McDonalds & Geico Pull Advertising From Facebook Amid Growing Boycott see the article here

Not included in this headline, importantly: Disney, which was Facebook’s single biggest advertiser. While this is great to cave Facebook to public pressure on their policies, in the ad space, this is a VITAL time for other social media ad platforms. Snapchat, TikTok, LinkedIn, and Pinterest must be working overtime to show advertisers the same sophistication of features as Facebook did, and if they can accomplish that, then a lot of ad dollars might stay away from Facebook even in the future after this controversy.

CTV/OTT

Christian Bayne
Director of Content Strategy + Market Research

CV-19 Is Accelerating TV Advertising Transformation See the article here.

CTV/OTT have both been a part of the modern advertiser’s tool kit for may years now. However, the main challenge with this distribution method has always been the scale behind it. The audience size has never been as large as traditional linear TV. This is changing rapidly with the increased adoption of streaming services during the COIVD-19 era. Combined with the political season we are entering, traditional TV is going to….(You can fill in the blank)

PPC STRATEGY

Matthew Giardino
Director of Performance Marketing + Analytics

Google Adds New Features to Responsive Search Ads See the article here.

Dynamic insertion in SEM ad copy has been an important part of Expanded Text Ads, but now Google is allowing these features in responsive search ads, which was released in 2019. These features include countdown timers and location insertion

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.