Thursday Thoughts On Advertising 96

Thursday Thoughts On Advertising 96

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MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Digital Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: The Facebook Boycott May Be Great For Smaller Business, Tik Tok’s New Offering For Smaller Advertisers, Six in Ten Employees Prefer WFH, and Microsoft Advertising Integrates Shutterstock.

Digital Advertising

THE FACEBOOK BOYCOTT

Bob McKay
President + Founder

Hooked On The Facebook Drug? see article here

If you’re a-political this might be an opportune time to get lower rates for FB/IG

PAID SOCIAL ADVERTISING

Alex Andrews
Executive Director of Social Advertising

TikTok’s New Offering For Small Advertisers see the article here

Not only did TikTok open up their self-serve advertising platform finally weeks ago, but they are also offering ad credits to small businesses looking to get started.  This combined with the recent Facebook controversy shows TikTok is quickly looking to accelerate its market share.  Let’s hope that its attribution and performance can stand up to the hype, considering its primary audience is very young and thus lower spenders.

THE NEW NORMAL

Christian Bayne
Director of Content Strategy + Market Research

Six In Ten U.S. Employees Prefer Working From Home   See the article here.

Attitudes of US Employees Toward Working from Home, June 2020 (% of respondents)

MICROSOFT ADVERTISING

Matthew Giardino
Director of Performance Marketing + Analytics

Microsoft Advertising Integrates Shutterstock See the article here.

Microsoft has introduced a new API integration with Shutterstock to allow advertisers access to millions of free to use creative images. This integration increases the senselessness of ad campaign creation on Microsoft audience networks rather than having advertisers purchase stock images on their own.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.