Thursday Thoughts On Advertising 97

Thursday Thoughts On Advertising 97

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MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Digital Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: Esports and The Next Frontier of Brand Sponsorships, Snapchat Launches It’s First Global B2B Campaign, The 35 Most Important Google Ranking Factors, and AdTech Leaders Come Together For The Future of Digital Media For Businesses & Consumers.

Digital Advertising

McKINSEY & COMPANY RESEARCH

Bob McKay
President + Founder

Esports and The Next Frontier of Brand Sponsorships see article here

This a report out of Germany, but is serves as a great example of how CV-19 isolation has helped E-Sports leverage dramatic increase in their relevance and connectivity to many consumer groups.

PAID SOCIAL ADVERTISING

Alex Andrews
Executive Director of Social Advertising

Snapchat Launches First Global B2B Campaign see the article here

Now is Snapchat’s chance to shine more than ever.  With the potential TikTok ban in the United States and the controversy and boycotts surrounding Facebook, Snapchat has launched a large scale B2B campaign to attract advertisers, by speaking to the strength of their userbase, targeting, and engaging ad formats.  If Snapchat can continue to improve their ad interface and attribution, they have the opportunity to gain major market share for paid social media.

2020 GOOGLE RANKING FACTORS

Christian Bayne
Director of Content Strategy + Market Research

The 35 Most Important Google Ranking Factors  See the article here.

Modern-day SEO best practices may not be quite what you think! For instance, SITE LOAD SPEED is #1 on this list for a reason. That may be a good place to simply start.

ADTECH LEADERSHIP

Matthew Giardino
Director of Performance Marketing + Analytics

AdTech Leaders Come Together For The Future of Digital Media For Businesses & Consumers See the article here.

The most influential organizations in advertising got together on Tuesday to discuss topics in digital media and advertising while safeguarding the privacy and improving the customer experience. It is these types of meetings that need to be held to ensure best practices are being adhered to.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.