Thursday Thoughts On Advertising 97
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Digital Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: Esports and The Next Frontier of Brand Sponsorships, Snapchat Launches It’s First Global B2B Campaign, The 35 Most Important Google Ranking Factors, and AdTech Leaders Come Together For The Future of Digital Media For Businesses & Consumers.
McKINSEY & COMPANY RESEARCH
PAID SOCIAL ADVERTISING
Snapchat Launches First Global B2B Campaign see the article here
Now is Snapchat’s chance to shine more than ever. With the potential TikTok ban in the United States and the controversy and boycotts surrounding Facebook, Snapchat has launched a large scale B2B campaign to attract advertisers, by speaking to the strength of their userbase, targeting, and engaging ad formats. If Snapchat can continue to improve their ad interface and attribution, they have the opportunity to gain major market share for paid social media.
2020 GOOGLE RANKING FACTORS
AdTech Leaders Come Together For The Future of Digital Media For Businesses & Consumers See the article here.
The most influential organizations in advertising got together on Tuesday to discuss topics in digital media and advertising while safeguarding the privacy and improving the customer experience. It is these types of meetings that need to be held to ensure best practices are being adhered to.