Thursday Thoughts On Advertising 98
MCKAY ADVERTISING + ACTIVATION
Every Thursday we look at the trends/updates/interesting articles found in the Digital Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: The Closing of Newsrooms Is A Symbolic End of A Publishing Era, Facebook Ads Can Now Optimize Towards Phone Call Clicks, The Spotlight On A Rising Esports Industry, and Google Ads Can Now Capture Leads From YouTube.
THE FUTURE OF THE MEDIA INDUSTRY
Bob McKay
President + Founder
The Closure Of Newsrooms Is A Symbolic End Of A Publishing Era see article here
PAID SOCIAL ADVERTISING
Alex Andrews
Executive Director of Social Advertising
Facebook Ads Can Now Be Optimized Towards Phone Call Clicks see the article here
This is a HUGE update by Facebook that might look small on the surface. Phone Call Ads have historically been poor performers on Facebook because it was only available in Reach campaigns that had no algorithmic ability to optimize for calls at all. But now, Click to Call capabilities have been added to Traffic campaigns which means we can now optimize towards actual clicks on the Click to Call button, and thus phone calls. It’s subtle, but it’s all the difference in the world for call campaigns!
ESPORTS
Christian Bayne
Director of Content Strategy + Market Research
The Spotlight On A Rising Esports Industry See the article here.
PPC STRATEGY
Matthew Giardino
Director of Performance Marketing + Analytics
Google Ads Can Now Capture Leads From YouTube See the article here.
Just as most paid social platforms, Google is starting to make lead forms more and more prominent in their advertising. Originally introducing lead form ads to search campaigns in 2019, Google is now extending this feature to all advertisers on Youtube.
We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.