Thursday Thoughts On Advertising 100

Thursday Thoughts On Advertising 100

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MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Digital Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: The World’s Largest Advertisers Seeking New Ideas, Facebook Removes Racial Ad Targeting, LinkedIn Page Owners Can Now Learn More About Their Followers, and Google Ads Limits Search Term Reporting.

Digital Advertising

MEDIAPALOOZA

Bob McKay
President + Founder

The World’s Largest Advertisers Are Seeking New Ideas From Agencies AGAIN see article here

An example of how CV-19 has vaulted digital acumen by consumers and business 10 years in 90 days. Now brands are looking for advertising companies that can keep up and bring new ideas.

PAID SOCIAL ADVERTISING

Alex Andrews
Executive Director of Social Advertising

Facebook Removes Racial Ad Targeting see the article here

While this article celebrates the removal of “Multicultural Affinity” categories on Facebook, it is unfortunate that bad-faith actors have ruined the purpose of this category.  Facebook’s inability to effectively enforce their own policy has resulted in people using these categories to discriminate on housing ads.  This has affected other more ethical advertisers to use the category for much more noble goals.

LINKEDIN INSIGHTS

Christian Bayne
Director of Content Strategy + Market Research

LinkedIn Page Owners Can Now Learn More About Their Followers See the article here.

The more insights the better. As a business, this can be a valuable tool to understand the type of audience you have attracted thus far and can also be a great way to understand your content.

PPC STRATEGY

Matthew Giardino
Director of Performance Marketing + Analytics

Google Ads to Limit Search Terms Reporting See the article here.

Google makes another move in the name of privacy and will now being to limit the number of search terms that appear in a report if they deem them not “significant”. As advertisers, we believe that all data is significant, it’s just going to make it more difficult to get behind the curtain of Google.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.