Our Work

TAMPA BAY LIGHTNING

 

PROJECT DETAILS

Client: TAMPA BAY LIGHTNING
Industry: SPORTS

With a primary goal of driving ticket sales to the Tampa Bay Lightning games, we employed a completely trackable e-commerce strategy that allowed us to retarget interested lightning fan’s. This method facilitates a company’s goal of staying top of mind in their target customers’ minds. In December 2015, we managed to generate $10 for the Tampa Bay Lightning for every $1 we spent on digital advertising. The ability to tie an undeniably high conversion rate to digital marketing efforts solidified our relationship with the local hockey franchise.

McKay Advertising + Activation - The ``Reel Deal``

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